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Month: July 2021

Snapchat Advertising – What You Need to Know

Snapchat Advertising: What You Need to Know Snapchat has evolved from a middle school texting app to one of the most powerful social networks used by millions of people (265 million, to be exact) every day. Users are fiercely loyal and deeply engaged with the brands and creators who invest in the platform. There is more than what meets the eye with Snapchat advertising, and it’s possible your brand could benefit. In addition to the nearly US-sized population using Snapchat daily, here are a few other notable figures about the platform: Snapchat reaches 87% of Millennials and 91% of Gen Z every…

WooCommerce vs Shopify: Which eCommerce Platform Is Right for You?

WooCommerce vs Shopify is a tough match-up. Shopify claims that over 1,700,00 businesses use its platform. WooCommerce, on the other hand, has more than five million active installations. That means we’re talking about two eCommerce giants, with each taking an entirely different approach to helping you build an online store. In this article, we’re going to compare WooCommerce vs Shopify when it comes to setup, payment processing, customizability, and price. Along the way, we’ll tell you which eCommerce platform excels in each area, to help you decide which option is the best fit for you. Let’s get to it! WooCommerce vs Shopify: Hosted…

Social Commerce a Simple Guide for Beginners

Social Commerce a Simple Guide for Beginners Social Commerce is one of the most popular and fastest-growing trends in the world of online sales. Although the principles are similar, it’s different from traditional eCommerce. As we’ll see, there are lots of reasons to pay attention to Social Commerce. In this simple guide for beginners we’ll discuss what Social Commerce is and isn’t, see how it began, and explore its advantages. We’ll also share some guiding principles to help you get started. What is Social Commerce? Social Commerce is the use of social networks and other platforms with social interaction for…

Digital Marketing Tips and Tricks from Top Brands

Digital Marketing Tips, there is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers want. Today, with the increase in tools such as analytics…

Social Media Advertising Tips

Social Media Advertising Tips For Beginners Pick the Right Platform If you don’t publish the right message on the right platform at the right time, you won’t find the right audience. It’s essential that every message you send is crafted for your target audience and posted on the platform that makes the most sense. The same applies to pay-per-click advertising. Google AdWords and Facebook Ads are the most-used ad networks—but which to choose? Discover the features that differentiate the two and how to utilize them to drive results for your business. Use an Engagement Tracker to Optimize Engagement Keeping up with the…

Simply Amazing Email Marketing Tips

Simply Amazing Email Marketing Tips #1 – Don’t Do It Just to Do It Don’t send email marketing campaigns just because you need to check it off your to-do list! Determine the primary goal of every marketing campaign before sending even one email. #2 – Create a Feeling of Exclusivity The best emails you get are the ones that offer special information, discounts, or perks for being a member of that list. Do your best to make your email list feel special by including these items and mentioning that they’re the only ones who receive them. #3 – Create Segmented Lists to…
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