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Month: August 2021

7 Ways to Create Your Own Freelance Opportunities

7 Ways to Create Your Own Freelance Opportunities. It’s possible to seek out and even “create” your own freelance opportunities, whether you’re a copywriter, graphic designer, web developer, photographer, or other creative entrepreneur. The freelance landscape is broader and more varied than ever before, so it’s a great time to start or grow your freelance business. These days, almost half of working millennials are already freelancers. And with the economic landscape in constant flux, many believe that sticking with a freelance life–and the diversified income streams that come with it–is more stable than a traditional job. Creating your own freelance opportunities requires…

Pros and Cons of Using Price Skimming

Pros and Cons of Using Price Skimming For Your Next Product Launch. Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time. The “skimming” refers to skimming off of customers willing to meet a specific price point. Once a customer segment is satisfied/saturated, that segment is “skimmed” off. The price is reduced, and the next segment of buyers is revealed. In this article we will: Review pros and cons of using price skimming as a strategy Examine real-world examples of…

5 Social Messaging Apps to Boost Audience Engagement

5 Social Messaging Apps to Boost Audience Engagement. Social messaging apps are great for engaging with your audience and providing customer service to users who need it. Messaging apps can provide a more personal touch for audience members who have questions or need assistance from you or a member of your customer support team. However, before we jump into the best apps for starting conversations with your audience, let’s look at what they are and how they can help businesses. What Are Social Messaging Apps? Social messaging apps are desktop and mobile apps that enable you or members of your…

How to Start an Online Store for your Brick-and-Mortar Business

How to Start an Online Store for your Brick-and-Mortar Business. So you’re going to start an online store. People will go to your website, give you money, and then you will send them the goods. Sounds great. But if you’re a brick-and-mortar business who has never set up an online presence before, there’s a lot more that goes into it than just slapping postage on a box and tossing it out the door. We want to discuss how to set up an online store for your typical in-person, brick-and-mortar business that enhances your value to customers. Things to Consider Before…

8 Best Tools for Taming Your Email Inbox Chaos

8 Best Tools for Taming Your Email Inbox Chaos. Did you know that the average person spends 13 hours a week processing and managing an email inbox? With employees being constantly bombarded by emails, the whopping 13 hours seem like a lot of wasted time. So, how do you reduce the inbox overload without getting frustrated and spending all day organizing and replying to emails? The answer is by using email management tools. Are you the type of person that can’t answer all the emails? Does your inbox get so full you start feeling anxious about checking it and answering all the…

What Is Sales? A Definition and Guide

What Is Sales? A Definition and Guide. “Sales” is a simple little word that we see every day, used in a wide variety of contexts. When a word becomes so ubiquitous, its meaning can become obscured. So even though we all know what this term means in a general sense, you may find yourself asking, “What is sales in a business context, and how does it differ from and relate to other key areas such as marketing and support?” In this post, we’re going to answer that question by taking a deep dive into this concept. We’ll discuss what this…

5 Best Marketing Automation Platforms for Your Business

5 Best Marketing Automation Platforms for Your Business Marketing automation platforms can help you streamline your business. Automatic marketing tasks can save you significant time and money. Using a marketing automation platform for your business can help you get your time back from time-draining tasks. Something every business owner (or marketing person) posting manually can attest is a must. What is Marketing Automation? Marketing automation platforms remove all or part of the human component. This means that time-consuming or repetitive parts of your business happen with less human involvement. Some marketing processes you can automate include: Email marketing Social media…

19 Instagram Marketing Strategies that Work

19 Instagram Marketing Strategies that Work Everyone has Instagram. Dogs and babies have Instagram. Even babies who haven’t been born yet are racking up followers. If you’re feeling behind, know this: making a splash with Instagram marketing has been done over and over, which means you can do it, too. Certain tactics work in a pretty foolproof way. Ninety percent of Instagram accounts follow a business. If you get Instagram marketing right, it can be worth the money and time you invest in the platform. You have to continually create content that grabs your audience’s attention, grow your following and increase your engagement…

12 Great Icebreaker Games Your Employees Will Actually Enjoy

12 Great Icebreaker Games Your Employees Will Actually Enjoy. No matter how much they love their job, work culture and coworkers, employees don’t want to be subjected to embarrassing or lame icebreaker games or team building exercises. Even thinking that a game of charades could be waiting is enough to make some people call in sick if they know a meeting is on that day’s schedule. Icebreakers don’t have to be panic-inducing, though. They don’t have to be boring or evoke eye-rolls, either. What’s the Point of Icebreaker Games and Team Building Exercises? Team building shouldn’t mean shining a spotlight…

10 Top Instagram Scheduler Services

10 Top Instagram Scheduler Services (Free and Paid) Posting to Instagram is relatively simple, right? You take a photo, make a video or design a graphic, then throw it up on your profile along with a caption and a few relevant hashtags. With such an uncomplicated (and fun) social platform, why bother with an Instagram scheduler or marketing tools? As any influencer or marketer (or even casual Instagram user) knows, it’s not nearly that easy. You may take a quick photo now or shoot a video that’s perfect for Stories, but you’re not ready to share it. Or, you may have a…
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