Month: April 2024

What is Branding? Understanding its Importance in 2024

What is Branding? Discover how to create and manage a brand that helps your business become known, loved, and preferred by asking the question What is Branding? Contrary to popular belief, companies don’t sell products. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Being able to control the purchasing experience at this level is the power of branding at work.  What is a brand? A brand is the identity and story of a company that makes it stand out from…