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WooCommerce vs Shopify: Which eCommerce Platform Is Right for You?

WooCommerce vs Shopify is a tough match-up. Shopify claims that over 1,700,00 businesses use its platform. WooCommerce, on the other hand, has more than five million active installations. That means we’re talking about two eCommerce giants, with each taking an entirely different approach to helping you build an online store. In this article, we’re going to compare WooCommerce vs Shopify when it comes to setup, payment processing, customizability, and price. Along the way, we’ll tell you which eCommerce platform excels in each area, to help you decide which option is the best fit for you. Let’s get to it! WooCommerce vs Shopify: Hosted…

Social Commerce a Simple Guide for Beginners

Social Commerce a Simple Guide for Beginners Social Commerce is one of the most popular and fastest-growing trends in the world of online sales. Although the principles are similar, it’s different from traditional eCommerce. As we’ll see, there are lots of reasons to pay attention to Social Commerce. In this simple guide for beginners we’ll discuss what Social Commerce is and isn’t, see how it began, and explore its advantages. We’ll also share some guiding principles to help you get started. What is Social Commerce? Social Commerce is the use of social networks and other platforms with social interaction for…

Digital Marketing Tips and Tricks from Top Brands

Digital Marketing Tips, there is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers want. Today, with the increase in tools such as analytics…

Social Media Advertising Tips

Social Media Advertising Tips For Beginners Pick the Right Platform If you don’t publish the right message on the right platform at the right time, you won’t find the right audience. It’s essential that every message you send is crafted for your target audience and posted on the platform that makes the most sense. The same applies to pay-per-click advertising. Google AdWords and Facebook Ads are the most-used ad networks—but which to choose? Discover the features that differentiate the two and how to utilize them to drive results for your business. Use an Engagement Tracker to Optimize Engagement Keeping up with the…

Simply Amazing Email Marketing Tips

Simply Amazing Email Marketing Tips #1 – Don’t Do It Just to Do It Don’t send email marketing campaigns just because you need to check it off your to-do list! Determine the primary goal of every marketing campaign before sending even one email. #2 – Create a Feeling of Exclusivity The best emails you get are the ones that offer special information, discounts, or perks for being a member of that list. Do your best to make your email list feel special by including these items and mentioning that they’re the only ones who receive them. #3 – Create Segmented Lists to…

Email Marketing Tips

Email Marketing Tips, but first lets under it. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Eat, Sleep, and Breath the Fundamentals Email marketing is a powerful way to turn leads into customers and customers into loyal brand evangelists. Building successful email marketing campaigns is critical for any company, and it is still the best method of reaching…

Digital Marketing Strategy Tips

Digital Marketing Strategy Tips Being a marketer in today’s marketing landscape requires you to be at the top of your game. Sure, we love what we do, but the competition is fierce and the margin for error seems to decrease by the day. To truly get ahead, you need an edge over your competitors—someone or something that they don’t have. Enter, this guide. We’ve been leading the digital marketing world for quite some time now and we’ve learned A LOT along the way. As such, we have created this powerful resource as a way of organizing and sharing our collective…

SEO for Beginners

SEO for Beginners – With Search Engine Optimization (SEO), you can significantly boost the amount of traffic that comes to your website. Many startups and established businesses have successfully used SEO to get more customers without spending a dime on paid advertising. For example, consider one software developer and a blogger who saw their web traffic skyrocket following effective SEO initiatives. As a beginner in the marketing world, you might not have any idea what SEO is. After reading this article, you’ll know everything necessary to get started on the right foot.  We’ll show you: What SEO is and what’s involved;  Why keyword research…

Five Ways to Improve your Site’s Ranking (SEO)

Five Ways to Improve your Site’s Ranking (SEO). Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results. 1. Publish Relevant Content Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills. Keywords Identify and target a specific keyword phrase for each page on your website. Think about how your reader might search for that specific page with search terms…

Top 9 New Technology Trends for 2021

Technology Trends – Technology today is evolving at such a rapid pace, enabling faster change and progress, causing an acceleration of the rate of change, until eventually, it will become exponential. However, it is not only technology trends and top technologies that are evolving, a lot more has changed this year due to the outbreak of COVID-19 making IT professionals realize that their role will not stay the same in the contactless world tomorrow. And an IT professional in 2020-21 will constantly be learning, unlearning, and relearning (out of necessity if not desire). What does this mean for you? It…
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