Brand Development & Branding
Your brand’s first impression is your professional logo and we will make sure that it’s well designed and clearly defines your brand. This, together with a solid brand strategy will clarify your purpose and set your business apart.
- Development of Brand Identities
- Brand Strategy
- Brand Positioning
- Personal Branding
- Brand and Marketing Masterclasses
Graphic Design
We are a virtual team but we are not a generic logo maker. We offer expert graphic design solutions with a fresh look and cutting-edge creativity. This coupled with strategic business thinking offers you a dynamic individual solution delivered with a personal touch.
- Logo design
- Company profile
- Business stationery
- Marketing material (design and/ or print)
- Pull up banners
- Banner walls
- Posters
- Flyers
- Print adverts
- Billboards
- Street pole adverts, etc
Digital & Litho Printing and Promotional Items
Contact us for your printing needs
Choose Your Branding, Graphic Design and Promotions Package Below
Logo Design
2 x Design options
Different elements and styles to be combined to create a unique logo according to your brief
Corporate Identity Design – Lite
X2 Unique Options
X1 Final Logo Design
Business Card Design
Letterhead Design
Email Signature Design
2 Revision Rounds
Flyer/Poster Design
x2 Uniquely different concept designs, concept design options to choose from.
Different elements and styles to be combined to create a unique Poster/Flyer according to your brief
Letterhead Design
x2 Uniquely different concept designs, letterhead options to choose from.
210 x 297MM
Full Colour
Includes company info
Made print ready, MS Word template x 1a format, 300dpi
Brochure (Z-Fold) Design
x2 Uniquely different concept designs, brochure options to choose from.
Different elements to be combined to create a unique brochure according to your brief
Company Profile Design
x2 Uniquely different concept designs, front page and content page concept design options to choose from.
Different elements to be combined to create a unique company profile according to your brief
Company Folder Design
X2 Unique Options
X1 Final Concept
Printable Files Supplied
2 Revision Rounds
Email Signature Design – Static
X2 Unique Options
X1 Final Concept
Signature is a static image
Only clickable to 1 link
PowerPoint Presentation Design
Create Unique PowerPoint
X1 Final Concept
X5 Template Slides
Additional pages can be added
X2 Revision rounds
Social Media Poster Design – each
x2 Uniquely different concept designs, concept design options to choose from.
Different elements to be combined to create a unique Social Media Poster Design according to your brief.
Branding Combo – 1
2 x Branded Chairs
2 x 3M Telescopic/ARC Flags
1 x 2M Steel Gazebo
1 x 2M Pop-Up Banner
Branding Combo – 2
2 x Branded Chairs
2 x 3M Telescopic/Arc Flags
1 x 3M Steel Gazebo
2 x 2M Pop-Up Banner
1 x (2,4M x 1,4M) Table Cloth
Email Signature Design – HTML & Interactive or Dynamic
X1 Unique Option
X1 Final Concept
Signature is HTML coded
Clickable to many links
Needs hosting to run
Digital Flyer Design – Standard
Perfect for Digital Ads
X1 Unique Option
X1 Final Concept
Supplied in Digital format
For Digital Use Only
NB. Client needs to provide all the pictures to be used
Digital Flyer Design – Professional
Perfect for Digital Ads
X2 Unique Option
X1 Final Concept
Supplied in Digital format
For Digital Use Only
Excel Invoice / Quote Design
X2 Unique Options
X1 Final Concept
210 x 297mm
Covert to MS Excel Template
Graphic Design Services
Are you looking for a full service graphic design studio in Pretoria, Gauteng – South Africa? MamelodiBiz offers exceptional graphic design services, including brochure design, menu design, invitation design and much more!
It is important for any business to express the benefits of its products and services in an attractive, compact and concise way. There are many ways to do this; it could be through a colorful brochure, a descriptive flyer, a coffee-table book or an eye-catching advertisement.
Whatever the means, we can deliver something that tells your story in a professional and dynamic manner.
Are you looking for a reliable and professional Branding and Graphic Design Services?
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Branding Services
When we think of a “brand,” we think of the popular global brands like Amazon, Nike, Coke, etc. However, there is more to branding than spending millions of dollars to create global recognition for your brand like these large companies.
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Corporate Identity
Corporate identity is how your business presents itself to the outside world. Although internal culture and values are integral to shaping company identity, the corporate identity definition applies to a company’s visual assets and brand design.
Read More03
Dynamic email signature
Your email signature—whether as an individual or company—is a powerful marketing tool. One of the easiest and most efficient ways to add dynamic content to your email is simply to create an email signature that dynamically displays content.
Read MoreBrand Development
What is brand development?
It’s more than your logo and website. Brand development is the continuous process of defining, refining, and testing your overall brand strategy. It’s the foundation for your company’s go-to-market approach and long-term winning strategy. From brand values to design to marketing assets, brand development is the process to get you there.
What does brand development help define?
Brand goals outline the 3 to 5 key things your brand and/or website needs to deliver for your business. The goals can incorporate qualitative (e.g. creative) and quantitative (e.g. revenue) elements.
A brand purpose outlines a higher purpose (the “why”) for your brand beyond simply revenue or business growth. It typically focuses on the positive change you want to create in the world for customers, communities, or society as a whole.
Your brand positioning is a highly-focused single statement that carves out your unique value proposition in the market.
Brand differentiators separate your brand from all other competitors, outlining why a customer should choose you over them.
Brand character includes brand personality, which imbues your brand with key human qualities, making it relatable and helping your customers connect with it. It also includes brand voice, which gives your team clear guidance on the preferred tone and feel they should deliver in all written marketing communications.
Audience personas detail 2 to 3 archetypes that represent the main stakeholders your brand is designed to appeal to, including their goals, needs, fears, and frustrations.
A competitive review summarizes the landscape in which you’ll be competing. It analyzes your competitors and their offerings and gives insights into how you can outperform them.
Why is brand development important?
The most successful companies develop, deploy, and regularly revisit a comprehensive brand strategy to make purposeful and strategic marketing decisions. They don’t wing it.
Land in the appropriate market
Marketing to a broad market and vague target audience is like taking a shot in the dark. Brand development helps you hit your target audience when and where they are.
Save valuable time and budget
Investing in brand development helps you strategically focus your resources on the right messaging, marketing, and value propositions.
Align your teams
Brand development brings clarity and consistency to your overarching brand goals and strategy so that all your teams from sales to marketing to product are on the same page.
What’s the difference between brand development and branding?
- Brand development is the process of creating and testing a brand’s value.
- Branding puts brand development into practice. It is the application of brand development through marketing assets, communications, etc.
What are brand guidelines?
Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. Think of it like a brand ‘rulebook’ that centralizes the overall look and feel of your brand identity.
What should brand guidelines include?
- Information about your brand’s history, mission, values, and vision
- Guidelines on logo usage including color palette, file format(s), minimum and maximum sizes, contexts, spacing, and usage permissions e.g. where it should and shouldn’t appear
- Color palette including RGB and CMYK codes
- Fonts and text sizes (both print and digital)
- Tone of voice and grammar rules
- Design elements and types of imagery, icons, and photography to be used
- Business card and letterhead designs
- Brand guidelines follow no strict formula, but the above elements are frequently included and other elements can be added depending on the needs and wishes of your specific brand.
How should brand guidelines be used?
Effective brand guidelines are those that can be shared and understood easily by anyone involved in communicating your brand—both internally and externally.
That’s why it’s advisable that they should be concise, easy-to-read, and digitally accessible.
What is the purpose of brand guidelines?
The purpose of brand guidelines is to help ensure your brand is communicated correctly internally, and presented consistently to your audience. By strictly adhering to brand guidelines, you can promote a uniquely recognizable brand identity to stand out from competitors, and remain memorable in the minds of consumers.
Brand guidelines should be shared and understood throughout the business. Even one incorrectly used logo can damage a brand’s reputation for quality and professionalism. Collating all the brand information in a brand book is a good idea. This could include more in-depth information such as website templates, advertising and editorial guidelines, and guidance on social media branding and tone of voice.
Sharing brand guidelines and getting staff buy-in throughout your business is vital for maintaining control of your image and the values you are communicating to the public. It’s not always easy for team members who aren’t marketing or design-oriented to understand how to use images or typefaces, or adhere to tone of voice and style guidelines. By producing and sharing clear and comprehensive brand guidelines that can be easily understood, your internal team and external suppliers can be confident that they are promoting your brand’s image and values in a positive, professional manner.
Building a brand image takes time, and maintaining a great brand image needs to be a company-wide effort. Brand guidelines can help make sure your brand identity is globally recognizable, cohesive, consistent and the highest quality possible.
What are the benefits of digital brand guidelines compared to a PDF?
With marketing evolving so quickly and the need for brands to keep up, it’s important that brand guidelines are easy to update and can accurately represent your brand identity as it evolves over time.
PDFs are often used as a way to communicate brand guidelines, but there are obvious limitations: they are static documents that are difficult to update and therefore usually outdated. Likewise, they’re not always accessible to the people who need them most, often buried in unused marketing folders.
Instead, digital brand guidelines are easy to update on the fly, can embed visual brand elements, and shareable via a simple hyperlink.
9 Steps to Building Brand Identity Guidelines
A brand identity is more than a logo, typeface, or color palette – it consists of all the elements that work together to create an image and experience associated with a business or organization. A brand identity helps establish a presence that builds and enhances relationships with customers, employees, and other key audiences. Consistent implementation of your brand identity is critical in shaping key audience perceptions.
What Are Brand Identity Guidelines?
Brand identity guidelines are a tool to help ensure consistent implementation of identity elements in order to protect your brand across all touchpoints. They bring your brand platform, identity system, messaging, and personas together in one place so that anyone touching your brand understands how to properly represent it.
Ultimately, the goal of creating brand identity guidelines is to protect the integrity of your brand. If you’ve already invested in developing various brand elements, trademarking, and marketing them, investing in the protection of how those elements are used is a natural next step.
To help you get started, we’ve outlined nine steps to build brand identity guidelines that will elevate the perception of your brand in the minds of your customers.
Every business should have guidelines in place to maintain consistency and protect their brand, but different industries, audiences, and regions bring specific, unique challenges. The first step toward creating strong brand identity guidelines is setting specific goals for your guidelines.
For example, perhaps you want your brand guidelines to help your team better represent your brand among multiple audiences. If so, your goal should be to convey information about your specific audiences and their behaviors to your team, , so they’ll be equipped with the tools and knowledge they need to represent your brand.
A number of people view, interact with, and promote your brand on any given day.
Or, maybe you’re looking to roll out a new or updated brand, and you’re worried about getting your brand stewards on board with a new look, feel, or vision. With the right brand identity guidelines in place, you’ll have the building blocks in place to ensure a smooth rollout.
Whether you’re seeking to gain credibility or relevancy among consumers, build alignment within your team, or garner excitement for an updated look and feel, you need to establish goals before the rest of your brand identity guidelines can come together.
A number of people view, interact with, and promote your brand on any given day. Your audience for your brand guidelines is made up of anyone representing your brand in any way—either working for your business or working with your business—which can be a pretty big group. Before you dive too deep into developing your brand identity guidelines, be sure to have a clear idea of who these users are, so you can shape your guidelines to better meet their needs.
Common users of your brand include:
Employees
Brand guidelines can be especially useful for new employees, acting as an employee handbook of sorts. Brand identity guidelines can help employees understand the ways in which they should or should not represent the brand inside and outside of work, before they misrepresent it by mistake.
Partners and agencies
Any third-party partners you work with, like distributors or marketing agencies, need to understand your brand identity guidelines to positively represent your brand on any touchpoint for which they’re responsible.
Understanding what assets these partners need to successfully represent your brand—like your visual identity, target buyer personas, voice and tone, key messages, or core values and mission—can help set your brand up for long-term success.
Brand identity guidelines come in many formats. You’ll want to choose the format that makes the most sense for your users. Will you house your brand identity guidelines in a PDF, on a website, or some combination of the two? Will they be publicly accessible, or only available to a select few individuals? Discuss these questions with your team early on, and then work diligently to develop a brand guideline experience that your users can navigate with ease.
In our digital society, it’s no surprise that many modern brand identity guidelines are available online. Online resources make your brand guidelines more easily accessible, which increases the chance of it being represented correctly. The University of Buffalo’s brand guide is a great example of guidelines housed in an online experience that is both comprehensive and user-friendly.
Whatever format you choose, make sure your brand identity guidelines are easily accessible, easy to understand, and, most importantly, accurate and up-to-date.
Now for the fun part. Determining the contents of your brand guidelines means deciding upon the various brand elements you want to include in your brand identity guidelines. Most commonly, brand guidelines include the following components:
Brand platform
A brand platform encompasses your brand purpose, core values, mission, vision, brand position, brand attributes, and brand promise. These components cover the basics about who you are, and what your brand is all about. They define the overarching story your brand tells.
Key messages and voice
Key messages and voice shape how your brand presents itself through language. These include guidelines for word choice, voice and tone, and even a structured elevator pitch for your brand. Your key messages help provide specific and intentional guidelines around how others can describe and promote your brand, as well as what they shouldn’t say about you.
Visual identity
Your brand’s visual identity is made up of a number of elements, including:
Logo Usage Guidelines
Iconography and Graphic Styles
Color Palette
Typography Guidelines
Photography Guidelines
Template Guidelines
Understanding and communicating how to visually represent your brand best is an important factor in developing strong brand identity guidelines. Depending on your audience, your visual identity is the first interaction your audience has with your brand, making it one of the more important sections of your guidelines.
Personas and audience journeys
It’s difficult to share a brand’s story without knowing who to share it with. Personas and buyer journeys help your brand stewards understand how best to convey your brand and connect with key audiences.
Personas help paint a clear picture of who your audience members are so your stewards know who they’re speaking to. Most personas include:
Persona Name and Job Title or Role
Age Range, Income, and Degree
3-5 Personality Traits (e.g., practical, strategic, driven)
Short Bio
Challenges
Decision-Drivers
Questions
The more you understand the person you’re targeting with your brand, the more your brand will continue to resonate with the right people.
Just as important as communicating how to best use your brand is communicating how not to use your brand. Usage rules refer to variations in type treatment, logo and color usage, and messaging guidelines.
Type treatment
Brand identity guidelines should include usage rules around acceptable brand fonts. Most brands have standard fonts chosen for headlines, subheads, and body text, or have specifications around fonts used in digital formats, like an email newsletter. Your brand guidelines should provide clear examples of how to correctly use brand fonts. It should also include clear guidelines about which specific font uses or type treatments are not allowed.
Logo and color variations
Your brand logo and color palette were specifically designed to positively represent your brand and its mission, so you don’t want to misuse them. Your brand identity guidelines should include a few “don’t” examples in regard to your logo and color palette, such as: don’t change the colors, don’t use the colors in certain ways, don’t make the logo semi-transparent, and don’t rotate or play with the logo’s scale. These recommendations will help maintain the integrity of your brand.
Messaging requirements
The way you talk about your brand matters, which is why it’s important to have specific messaging requirements available within your brand identity guidelines.
Depending on the industry or company you work for, there may be certain language requirements dictating what you or others can and cannot say about your brand. Or, you may simply have preferences regarding the way you want your brand represented.
The more specific your usage rules, the less likely it is your brand will be misrepresented, making it easier to manage brand consistency. And, as you know, brand consistency leads to brand trust, which leads to an uptick in sales and an increase in your bottom line.
Once you know exactly what you want to include in your brand identity guidelines, as well as who you want to share the guidelines with, it’s time to begin gathering the elements you’ve defined.
The team working on the assets will often be the team developing the guidelines, so that part is easy—but make sure you’re gathering all variations of all necessary components. Grab your logo variations, typefaces, photography, personas, and any additional elements you’ve outlined for use in your brand guide and share them with your team.
This is the point at which you should begin assembling all the various elements of your brand identity into one comprehensive guide. Brands are constantly evolving, so your brand identity guidelines will need to regularly evolve, as well.
Routinely audit your brand identity guidelines to ensure they’re in line with any recent or last-minute changes you’ve made to your brand. And, make sure whatever format you choose to house your brand identity guidelines—a webpage, site, or document—allows for evolution, too.
Just handing someone your brand guide isn’t enough. Training those who use your brand helps them understand the importance of consistency and adhering to established brand guidelines. Brand training can take place internally, or it can include outside partners who use your brand.
Depending on your company and its needs, it’s likely that brand training will need to take place on a regular basis. If you’re often hiring new team members, ongoing brand training will help ensure every member of the team is well-versed in the latest brand guidelines.
Finally, it’s time to share your new brand identity guidelines! Making your guidelines easily accessible is step one. Then, establish clear lines of communication between your internal team and implementers, managers, and partners of your brand. Distribute your brand identity guidelines to the appropriate audiences and establish a process for ongoing communication and distribution of brand updates.
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