Category: Branding

Branding gives your audience a clear sense of purpose and direction– a credible voice that people want to listen to. There is widespread ambivalence about the relevance of branding, especially among startups and small businesses looking to find their feet in an innately hostile environment. For the most part, small businesses remain blinded by the erroneous assumption that brands exclusively signify the ‘bigger’ fish in the bond who have unrestrained access to massive budgets and nationwide recognition. As a result, they acquiesce to their fate and do precious little other than coming up with fancy looking business cards or a… Read More