Phone Number

+27 60 718 3907 | +27 67 292 4623

Email

info@mamelodibiz.co.za

Category: Branding

MamelodiBiz > Blog > Branding

What is Branding? Understanding its Importance in 2024

BrandingTeam MamelodiBizLeave a comment
What is Branding? Discover how to create and manage a brand that helps your business become known, loved, and preferred by asking the question What is Branding? Contrary to popular belief, companies don’t sell products. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Being able to control the purchasing experience at this level is the power of branding at work.  What is a brand? A brand is the identity and story of a company that makes it stand out from…

7 Tips for Building a Consistent Brand Voice

Branding, Marketing & AdvertisingTeam MamelodiBizLeave a comment
7 Tips for Building a Consistent Brand Voice If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to life for everyone who interacts with it. In order to be most effective, your brand voice must be consistent across all platforms. When your brand interacts with your audience, it must always deliver the same experience. Whether it’s on your website, social media,…

7 Tips for Building a Consistent Brand Voice

BrandingTeam MamelodiBizLeave a comment
7 Tips for Building a Consistent Brand Voice. If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to life for everyone who interacts with it. In order to be most effective, your brand voice must be consistent across all platforms. When your brand interacts with your audience, it must always deliver the same experience. Whether it’s on your website, social media,…

Branding for Small Business – 11 Powerful Benefits of Branding Your Business

BrandingTeam MamelodiBizLeave a comment
Branding is one of the most important aspects of a successful business. It’s the first impression you give to your audience and it’s what makes you stand out among your competition. Your brand is a direct reflection of what your customers should expect from you. It’s your voice, your mission, your marketing materials, your packaging, your website. It’s the reason people will choose you over others. Simply put, branding is not just a logo. For small businesses especially, it’s important to attract and retain loyal customers and branding will do just that. If you’re on the fence about branding, here…
X