Branding is one of the most important aspects of a successful business. It’s the first impression you give to your audience and it’s what makes you stand out among your competition. Your brand is a direct reflection of what your customers should expect from you. It’s your voice, your mission, your marketing materials, your packaging, your website. It’s the reason people will choose you over others. Simply put, branding is not just a logo. For small businesses especially, it’s important to attract and retain loyal customers and branding will do just that. If you’re on the fence about branding, here Read More
Six Reasons Branding Is More Important
Branding gives your audience a clear sense of purpose and direction– a credible voice that people want to listen to. There is widespread ambivalence about the relevance of branding, especially among startups and small businesses looking to find their feet in an innately hostile environment. For the most part, small businesses remain blinded by the erroneous assumption that brands exclusively signify the ‘bigger’ fish in the bond who have unrestrained access to massive budgets and nationwide recognition. As a result, they acquiesce to their fate and do precious little other than coming up with fancy looking business cards or a Read More