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Category: Digital Marketing

How to Create Your NPO Social Media Presence

How to Create Your NPO Social Media Presence There’s no denying it. Social media is the fastest-growing phenomenon of the modern age. Since Facebook launched 15 years ago, in 2004, it has grown to over two billion users. Twitter and Instagram are close behind. According to the Pew Research Center’s report about social media use in 2019, Facebook remains one of the most widely used social media sites among adults and 69% of Americans are on social media. Social media helps nonprofits: Build trust within your community Deepen your relationship with your audience Promote you events Expand your outreach and network Drive people…

6 Simple Steps for Successful Campaign Planning & Examples

6 Simple Steps for Successful Campaign Planning & Examples Whether you’re looking to win support for an issue, impact policy, or inspire donors to take action and give, a campaign rarely succeeds without solid, thoughtful campaign planning. Learn firsthand from seasoned nonprofit leaders. Our campaign strategy example helps you navigate through the ins and outs of planning a successful campaign – regardless if it’s your first or 10th. Here are six key steps to putting your campaign plan together: 1. Define the Victory 2. Evaluate the Campaign Climate 3. Chart the Course 4. Choose Your Influence Strategy 5. Message for Impact…

Why Your Business Needs a Digital Marketing Transformation

Why Your Business Needs a Digital Marketing Transformation Does your business need a digital marketing transformation? These days, most businesses need a digital presence and outreach plan. A strong online and social media presence is essential to keep your business top-of-mind with current and potential customers. If your business is still largely brick-and-mortar, you can benefit from moving some of your marketing strategy online. Wondering why more of your business presence should be digital? Read on. What is a Digital Marketing Transformation? A digital marketing transformation is a process of adopting online marketing tools and techniques as part of your…
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