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Category: Marketing & Advertising

5 Best Marketing Automation Platforms for Your Business

5 Best Marketing Automation Platforms for Your Business Marketing automation platforms can help you streamline your business. Automatic marketing tasks can save you significant time and money. Using a marketing automation platform for your business can help you get your time back from time-draining tasks. Something every business owner (or marketing person) posting manually can attest is a must. What is Marketing Automation? Marketing automation platforms remove all or part of the human component. This means that time-consuming or repetitive parts of your business happen with less human involvement. Some marketing processes you can automate include: Email marketing Social media…

7 Tips for Building a Consistent Brand Voice

7 Tips for Building a Consistent Brand Voice If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to life for everyone who interacts with it. In order to be most effective, your brand voice must be consistent across all platforms. When your brand interacts with your audience, it must always deliver the same experience. Whether it’s on your website, social media,…

How to Find Your Target Audience

How to Find Your Target Audience When it comes to marketing, knowing who you’re talking to is critical to brand success. If you’re not yet sure how to find your target audience, this knowledge is critical for the success of your marketing campaigns. If you don’t know who you’re addressing, you will inevitably have an unclear marketing strategy. You’ll also struggle to refine and maintain a consistent brand voice and tone. As a result, you’ll struggle to build brand awareness and get your content, products, and services seen. So what is a target audience, and how do you find it?…

How to Create an Advertising Media Kit for your Podcast

How to Create an Advertising Media Kit for your Podcast With the explosion in popularity for podcasts, it seems like nearly everyone has started one these days. Launching your own show has never been easier thanks to tools like Anchor.fm and Zencastr (among others). That said, many people who launch a podcast do so with the idea that they’re going to strike it rich by just yakking into a microphone. Unfortunately, it’s not quite that easy. However, it is easier than you might think. If you have a solid advertising media kit that showcases your podcast and its impact among audiences, sponsors will definitely…

5 Best Email Marketing Services for Your Blog, Business, or Organization

5 Best Email Marketing Services for Your Blog, Business, or Organization If you open your personal inbox right now, we’re willing to bet that most if not all of the messages inside aren’t from individuals, but from businesses that use email marketing services. That’s because without those services, scaling your email campaigns is almost impossible. In this article, we’re going to talk about why you need an email marketing service in the first place. Then we’ll introduce you to our five top picks and help you decide which service is right for you. Let’s get to it! Why You Should…

12+ Lead Magnet Ideas and Incentives to Grow Your Email List

12+ Lead Magnet Ideas and Incentives to Grow Your Email List You’ve put a lot of thought into your brand, your website and your newsletter. Your customers offer excellent feedback – you know you’re providing something that changes or improves their lives. But if you could only get more people to tune in to what you’re delivering, everyone – you and your audience – would be better for it. That’s where lead magnet ideas come in. A lead magnet is a tool that marketers use to collect a person’s (a lead’s) contact information. And they can take a ton of time to put together.…
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