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Category: Social Media Management

5 Social Messaging Apps to Boost Audience Engagement

5 Social Messaging Apps to Boost Audience Engagement. Social messaging apps are great for engaging with your audience and providing customer service to users who need it. Messaging apps can provide a more personal touch for audience members who have questions or need assistance from you or a member of your customer support team. However, before we jump into the best apps for starting conversations with your audience, let’s look at what they are and how they can help businesses. What Are Social Messaging Apps? Social messaging apps are desktop and mobile apps that enable you or members of your…

19 Instagram Marketing Strategies that Work

19 Instagram Marketing Strategies that Work Everyone has Instagram. Dogs and babies have Instagram. Even babies who haven’t been born yet are racking up followers. If you’re feeling behind, know this: making a splash with Instagram marketing has been done over and over, which means you can do it, too. Certain tactics work in a pretty foolproof way. Ninety percent of Instagram accounts follow a business. If you get Instagram marketing right, it can be worth the money and time you invest in the platform. You have to continually create content that grabs your audience’s attention, grow your following and increase your engagement…

10 Top Instagram Scheduler Services

10 Top Instagram Scheduler Services (Free and Paid) Posting to Instagram is relatively simple, right? You take a photo, make a video or design a graphic, then throw it up on your profile along with a caption and a few relevant hashtags. With such an uncomplicated (and fun) social platform, why bother with an Instagram scheduler or marketing tools? As any influencer or marketer (or even casual Instagram user) knows, it’s not nearly that easy. You may take a quick photo now or shoot a video that’s perfect for Stories, but you’re not ready to share it. Or, you may have a…

8 Best Facebook Marketing Tools

8 Best Facebook Marketing Tools Facebook is one of the largest and most popular social networking platforms on the web. It boasts over 2.6 billion active users. 1.73 billion of those visit the site every day. If you don’t have a Facebook marketing strategy and an arsenal of key tools to support it, you’re probably missing out on what is possibly the biggest online audience in the world. Using quality Facebook marketing tools can make it much easier to reach your intended audience. In this article, we’ll introduce you to eight solutions you can try. Let’s get to it! 1. Facebook Audience Insights First, let’s…

12 Social Media Books Website Owners Should Be Reading In 2021

12 Social Media Books Website Owners Should Be Reading In 2021 If you want to increase traffic to your website, social media is invaluable. It puts your potential readers (and customers) one click away from content or products you know they’ll love. And beyond that, social media gives you a way to spread your brand, listen to what customers are saying and provide stellar customer service. While you may already have profiles on the major social platforms, you may not be harnessing their true power. These business-minded marketing books will help you get more out of the time, effort and…

How to Get Started With Facebook Paid Advertising

How to Get Started With Facebook Paid Advertising Facebook is a well-known and popular social media platform that allows its users to interact and engage with their favorite brands, in addition to friends and family. Brands utilize the platform to build awareness around their products and services, provide customer support, and generate leads. Facebook paid advertising is an effective way to accomplish all these objectives. Users on the platform tend to share posts with texts and media, including images and videos. Likewise, brands leverage the same media to advertise to their audiences. A wide variety of people are active on…

How to Advertise on Instagram

How to Advertise on Instagram – What You Need to Know Instagram is a popular image-based microblogging platform that’s used primarily for sharing photos and videos. For businesses and entrepreneurs interested in learning how to advertise on Instagram, it’s easy to get started. Content on Instagram is highly visual, with written content coming in secondary to multimedia. The standard aesthetic on Instagram is square images and video, though full-screen vertical images and videos work well for Stories, Reels, and IGTV. With over 1 billion active monthly users, it’s an ideal platform for advertising products and services. Sixty-seven percent of adults in the U.S. ages…

YouTube Video Advertising – What You Need to Know

YouTube Video Advertising – What You Need to Know YouTube is a video-driven social networking platform with a wide reach and powerful ad targeting capabilities. These features make YouTube especially strong for digital marketers. YouTube video advertising can offer serious ROI if executed properly, so if you’re curious about how to set up a YouTube ad for the first time, you’ve come to the right place. Creating Your First YouTube Ad Campaign Creating your first YouTube ad campaign is simple. YouTube video advertising takes a video you’ve already created and uploaded to your channel, then links it to a Google Ads campaign.…

How to Get Started with Twitter Advertising

How to Get Started with Twitter Advertising Interested in Twitter advertising? Paying for an ad campaign on Twitter is a great way to get more visibility for your brand. On this busy, fast-paced platform, it’s easy for users to miss out on posts from their favorite brands. As a result, advertising on Twitter is one way to make sure you’re boosting your visibility and raising brand awareness. Creating Your First Twitter Ad Campaign To get started with Twitter advertising, visit Twitter’s Advertising center. You’ll need to log into your Twitter account. If you don’t have a Twitter account already, it’s easy…

How to Get Started with Pinterest Advertising

How to Get Started with Pinterest Advertising Pinterest is a popular, visual social media platform that acts as an online “pinboard” where users can save and share images and videos that reflect their interests. Users organize their favorite posts, or Pins, into categorized boards, where they can collect their favorite Pins over time. Pinterest advertising is an effective way to leverage Pinterest in order to get more eyes on your brand. With over 400 million active monthly users, Pinterest continues to grow in popularity–particularly for shopping. Users are increasingly motivated to buy products and share their favorite Pins, since Pinterest has…
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