Category: Social Media Management

Social Commerce a Simple Guide for Beginners

Social Commerce a Simple Guide for Beginners Social Commerce is one of the most popular and fastest-growing trends in the world of online sales. Although the principles are similar, it’s different from traditional eCommerce. As we’ll see, there are lots of reasons to pay attention to Social Commerce. In this simple guide for beginners we’ll discuss what Social Commerce is and isn’t, see how it began, and explore its advantages. We’ll also share some guiding principles to help you get started. What is Social Commerce? Social Commerce is the use of social networks and other platforms with social interaction for…

Digital Marketing Tips and Tricks from Top Brands

Digital Marketing Tips, there is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers want. Today, with the increase in tools such as analytics…

Social Media Advertising Tips

Social Media Advertising Tips For Beginners Pick the Right Platform If you don’t publish the right message on the right platform at the right time, you won’t find the right audience. It’s essential that every message you send is crafted for your target audience and posted on the platform that makes the most sense. The same applies to pay-per-click advertising. Google AdWords and Facebook Ads are the most-used ad networks—but which to choose? Discover the features that differentiate the two and how to utilize them to drive results for your business. Use an Engagement Tracker to Optimize Engagement Keeping up with the…

Simply Amazing Email Marketing Tips

Simply Amazing Email Marketing Tips #1 – Don’t Do It Just to Do It Don’t send email marketing campaigns just because you need to check it off your to-do list! Determine the primary goal of every marketing campaign before sending even one email. #2 – Create a Feeling of Exclusivity The best emails you get are the ones that offer special information, discounts, or perks for being a member of that list. Do your best to make your email list feel special by including these items and mentioning that they’re the only ones who receive them. #3 – Create Segmented Lists to…

Email Marketing Tips

Email Marketing Tips, but first lets under it. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Eat, Sleep, and Breath the Fundamentals Email marketing is a powerful way to turn leads into customers and customers into loyal brand evangelists. Building successful email marketing campaigns is critical for any company, and it is still the best method of reaching…

Digital Marketing Strategy Tips

Digital Marketing Strategy Tips Being a marketer in today’s marketing landscape requires you to be at the top of your game. Sure, we love what we do, but the competition is fierce and the margin for error seems to decrease by the day. To truly get ahead, you need an edge over your competitors—someone or something that they don’t have. Enter, this guide. We’ve been leading the digital marketing world for quite some time now and we’ve learned A LOT along the way. As such, we have created this powerful resource as a way of organizing and sharing our collective…

The Importance of a Social Media Manager

Social Media Marketing done right by a Social Media Manager! This is the cliche of this new dot com generation and there are no exceptions. Most companies have realised the importance of social media marketing and the many opportunities and benefits it gives to the marketers. You’ve seen first hand how social media can drive sales, develop customer relationships, build brand awareness, and enhance business credibility and overall reputation. All this cannot be achieved overnight, a complete social media strategy is required but lets take a step back to realise the importance of person who builds these strategies, Social Media…

Social Media Tips for Small Businesses

1. Start with a plan Social tools are easy to use and you can get started with organic posts for free. That might make it tempting to dive in and just start posting. But like every good business strategy, using social media for small business success needs to start with a good plan. Without a plan, you have no clear goal for what you’re trying to achieve. That means there’s no way to measure your results. Take the time to create a social media plan right upfront. This ensures that all your social efforts support specific business goals. Here are…
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