Digital Marketing Strategy Tips
Being a marketer in today’s marketing landscape requires you to be at the top of your game.
Sure, we love what we do, but the competition is fierce and the margin for error seems to decrease by the day.
To truly get ahead, you need an edge over your competitors—someone or something that they don’t have. Enter, this guide.
We’ve been leading the digital marketing world for quite some time now and we’ve learned A LOT along the way. As such, we have created this powerful resource as a way of organizing and sharing our collective expertise so that we can help you, our digital marketer friend in need.
Below you’ll find a comprehensive list of digital marketing tips broken down into specific categories of interest. You may need to brush up on all of them or dive deep into a few, which is why each tip also comes with a full scope resource (or 2 or 3) to help you learn everything you need to know to master and optimize the performance of your digital marketing program.
You don’t need any more of an intro than that to get the drool flowing, so let’s jump into our list of digital marketing tips straight away!
1 – Know What You’re Talking About
In order to fully understand the process of digital marketing optimization, you need to know exactly what we’re talking about. Digital marketing tip number one is to get up to speed on our list of 75 Must-Know Digital Marketing Terms.
2 – Develop a POWERFUL Digital Marketing Strategy
When it comes to digital marketing, a strategy is the foundation of all your efforts. Every marketing action you take should tie back to your strategy and each should work as collaborative elements of a skillful marketing machine.
Unfortunately, what most marketers refer to as a “strategy” is actually just an amalgam of individual tactics. Digital marketing tip number two is to better understand the importance of developing your own powerful strategy and use it to build a fully functional inbound sales funnel that drives sales.
3 – Keep Your Digital Marketing Strategy Relevant
Once you’ve established a powerful digital marketing strategy, you’re good to go, right? Not really. You should consider your strategy to be a living document that is continually updated based on new information.
Our third digital marketing tip is to always keep your strategy relevant to deliver optimal outcomes for your company.
4 – Regularly Assess Business Performance
The performance of your marketing goes beyond the strategy that you implement. In order to determine how your marketing program is impacting your company, be sure to regularly assess your business performance and truly understand where your business is heading.
5 – Nurture Leads Through Their Buyer’s Journey
To develop a highly effective marketing machine, you’ll need to reach your customers earlier in their buying journey than most companies do. In doing this, you’ll be able to nurture them towards a conversion rather than losing them amongst the noise of pushy sales copy and ads.
6 – Focus on Results
Nothing you do matters if it isn’t generating results that meet the long-term goals of your company, which is why focusing on results above all other metrics is our next tip.
Check the guide on results-based marketing explains exactly how to push beyond the limits of traditional marketing metrics (and most marketers’ comfort zones) to deliver the best possible outcomes and move the needle more than ever before. Don’t miss it!
7 – Prioritize Quick Wins
When it comes to getting the biggest marketing bang for your buck, so to speak, seek out quick wins. Your marketing program likely has at least a few tweaks that could be made to deliver a positive impact FAST.
As you might have guessed, we have a guide dedicated to discovering quick wins in your company. This may be our seventh digital marketing tip, but it’s a great place to start when starting to actually execute your strategy.
8 – Make Decisions Based on Data
Too many marketers are simply going through the motions because they “know” that the actions they’re taking are what they’re “supposed” to be doing. If you’re not seeing positive feedback in your data, it’s time to make a change.
9 – Regularly Audit Your Marketing Program
You built the perfect marketing machine that delivered superb results with very little input from your team, and then it all blew up. It happens to the best of us—but only if we don’t regularly audit the performance of our marketing and work to identify gaps in our marketing strategy.
That’s why digital marketing tip number 9 is to regularly audit your marketing program. You’ll learn exactly what to look for and how to stay ahead of the majority of your marketing problems in this powerful guide: How to Conduct a Full Scope Marketing Audit for Your Business.
10 – Track the RIGHT KPIs
While we’re on the subject of tracking your performance, we need to talk about the KPIs you’re tracking. If you’re not tracking the KPIs relevant to your goals and the success of your organization, you’re far less likely to reach them.
Check this list of 70 digital marketing KPIs to help you understand what you should and should not be tracking based on your goals. Be sure to give it a study before you draft your next marketing report.
11 – Ensure Your Branding Speaks to Your Ideal Buyer
When it comes to selling your brand to buyers, it’s no secret that aesthetics are important. People learn a lot about your brand without ever reading a word of copy on your website, blog, or social media accounts.
You could have the most beautifully designed site with breathtaking visuals, but if it’s not appealing to your targeted audience, then it’s not doing its job. Learn the fundamental rules for branding design to create an effective aesthetic that will help you gain the trust and long-term support of your customers.
12 – Use the Right Marketing Automation Platform
Marketing automation is a crucial part of your digital marketing strategy. You should be utilizing marketing automation software to deliver highly personalized and perfectly timed content to customers as they make their way along the buyer’s journey.
If you’re asking yourself, “how the heck do I choose a marketing automation software when there are SO MANY different options?” then you’ve come to the right place. Tip number 11 is to find a marketing automation platform that works best for you.
13 – Focus on Mobile
People are consuming content from their mobile devices more and more each day. Reaching an audience on handheld devices should be a key element to your marketing strategy—simply treating mobile marketing as an extension of your desktop content will not suffice!
It’s important for you to understand the core concepts of mobile marketing so you can learn how to properly construct an effective mobile strategy for your company. Failing to do so will leave major gaps in your marketing strategy and give your competition the chance to steal potential buyers!
14 – Establish a Community
Are you having trouble generating leads and building your email list? Using the Challenge Technique is the quickest way to foster a community of individuals that truly want to communicate with your company. By participating in a challenge, they are able to engage with your brand in an intimate, personal way that creates lasting relationships. Learn how to boost audience engagement in five easy steps!
15 – Work With Influencers
Influencers are great at getting your message in front of their audience, but who’s to say that audience wants to hear what you have to say? Choosing an influencer who can promote your brand in a relevant and organic way without numbing their audience to their product placement is a delicate balancing act.
That being said, influencer outreach is one of the fastest growing forms of online customer acquisition and, if done correctly, is a truly powerful marketing strategy. That’s why tip number 15 is to work with influencers—in the most effective manner possible, of course!
16 – Follow the Fundamentals of Successful Website Design
A company website is used to educate potential clients, capture new visitors, and support sales efforts. With the ultimate goal of converting visitors to marketing-qualified leads and, eventually, clients or customers, there’s a lot of pressure for website design to be optimized for success.
Luckily for you, we’ve outlined the web design principles that make for a far more effective website. Read What Makes a Good Website? Web Design Principles for Conversions to learn what your website needs to have to engage users and drive conversions.
17 – Test Landing Page Performance Regularly
If you’re not testing your inbound marketing efforts, you’re missing out on leads and conversions. So how can you make sure your landing pages are getting you the highest conversion rates? By testing landing pages and optimizing the results of your research. Utilize landing page AB testing for improved conversion rates and an optimal marketing strategy.