Identify the benefits of social media marketing and differentiate between the most influential social media platforms and their advantages for a digital marketer.

Set up a social media account for a business on key social media platforms.

Build, manage, and sustain an active community on social media platforms.

Create paid advertising campaigns on key social media platforms using a range of advanced tools and features.

Extract and report on data from social media platform analytics tools and utilize it to inform future campaign objectives.

Understanding the theory behind Social Media Management & Marketing

Understanding the importance of Social Media Management & Marketing for your business

Understanding how Social Media fits into your digital marketing strategy

Defining marketing goals and objectives

Identifying which platforms are right for your business

Understanding the importance of content marketing

Learning how to create your own social media strategy

Learning how to use Facebook Business Manager

Understanding different reporting and analytics tools

Mastering correct social media etiquette

Learning how to schedule posts and management comments & queries

Understanding the importance of crisis management

Discovering social media best practices

Learning about paid advertising on popular platforms