Social Media Management Training



Social Media Management Training equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.


The Learning Outcomes:

  • Identify the benefits of social media marketing and differentiate between the most influential social media platforms and their advantages for a digital marketer.

  • Set up a social media account for a business on key social media platforms.

  • Build, manage, and sustain an active community on social media platforms.

  • Create paid advertising campaigns on key social media platforms using a range of advanced tools and features.

  • Extract and report on data from social media platform analytics tools and utilize it to inform future campaign objectives.

  • Understanding the theory behind Social Media Management & Marketing

  • Understanding the importance of Social Media Management & Marketing for your business

  • Understanding how Social Media fits into your digital marketing strategy

  • Defining marketing goals and objectives

  • Identifying which platforms are right for your business

  • Understanding the importance of content marketing

  • Learning how to create your own social media strategy

  • Learning how to use Facebook Business Manager

  • Understanding different reporting and analytics tools

  • Mastering correct social media etiquette

  • Learning how to schedule posts and management comments & queries

  • Understanding the importance of crisis management

  • Discovering social media best practices

  • Learning about paid advertising on popular platforms

  If you want us to manage your social media checkout our Social Media Management Packages


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