Identify the benefits of social media marketing and differentiate between the most influential social media platforms and their advantages for a digital marketer.
Set up a social media account for a business on key social media platforms.
Build, manage, and sustain an active community on social media platforms.
Create paid advertising campaigns on key social media platforms using a range of advanced tools and features.
Extract and report on data from social media platform analytics tools and utilize it to inform future campaign objectives.
Understanding the theory behind Social Media Management & Marketing
Understanding the importance of Social Media Management & Marketing for your business
Understanding how Social Media fits into your digital marketing strategy
Defining marketing goals and objectives
Identifying which platforms are right for your business
Understanding the importance of content marketing
Learning how to create your own social media strategy
Learning how to use Facebook Business Manager
Understanding different reporting and analytics tools
Mastering correct social media etiquette
Learning how to schedule posts and management comments & queries
Understanding the importance of crisis management
Discovering social media best practices
Learning about paid advertising on popular platforms