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Tag: Advertising

MamelodiBiz > Blog > Advertising

How to Create an Advertising Media Kit for your Podcast

Marketing & AdvertisingTeam MamelodiBizLeave a comment
How to Create an Advertising Media Kit for your Podcast With the explosion in popularity for podcasts, it seems like nearly everyone has started one these days. Launching your own show has never been easier thanks to tools like Anchor.fm and Zencastr (among others). That said, many people who launch a podcast do so with the idea that they’re going to strike it rich by just yakking into a microphone. Unfortunately, it’s not quite that easy. However, it is easier than you might think. If you have a solid advertising media kit that showcases your podcast and its impact among audiences, sponsors will definitely…

How to Advertise on Instagram

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How to Advertise on Instagram – What You Need to Know Instagram is a popular image-based microblogging platform that’s used primarily for sharing photos and videos. For businesses and entrepreneurs interested in learning how to advertise on Instagram, it’s easy to get started. Content on Instagram is highly visual, with written content coming in secondary to multimedia. The standard aesthetic on Instagram is square images and video, though full-screen vertical images and videos work well for Stories, Reels, and IGTV. With over 1 billion active monthly users, it’s an ideal platform for advertising products and services. Sixty-seven percent of adults in the U.S. ages…

YouTube Video Advertising – What You Need to Know

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YouTube Video Advertising – What You Need to Know YouTube is a video-driven social networking platform with a wide reach and powerful ad targeting capabilities. These features make YouTube especially strong for digital marketers. YouTube video advertising can offer serious ROI if executed properly, so if you’re curious about how to set up a YouTube ad for the first time, you’ve come to the right place. Creating Your First YouTube Ad Campaign Creating your first YouTube ad campaign is simple. YouTube video advertising takes a video you’ve already created and uploaded to your channel, then links it to a Google Ads campaign.…

How to Get Started with Twitter Advertising

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How to Get Started with Twitter Advertising Interested in Twitter advertising? Paying for an ad campaign on Twitter is a great way to get more visibility for your brand. On this busy, fast-paced platform, it’s easy for users to miss out on posts from their favorite brands. As a result, advertising on Twitter is one way to make sure you’re boosting your visibility and raising brand awareness. Creating Your First Twitter Ad Campaign To get started with Twitter advertising, visit Twitter’s Advertising center. You’ll need to log into your Twitter account. If you don’t have a Twitter account already, it’s easy…

How to Get Started with Pinterest Advertising

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How to Get Started with Pinterest Advertising Pinterest is a popular, visual social media platform that acts as an online “pinboard” where users can save and share images and videos that reflect their interests. Users organize their favorite posts, or Pins, into categorized boards, where they can collect their favorite Pins over time. Pinterest advertising is an effective way to leverage Pinterest in order to get more eyes on your brand. With over 400 million active monthly users, Pinterest continues to grow in popularity–particularly for shopping. Users are increasingly motivated to buy products and share their favorite Pins, since Pinterest has…

The Basics of TikTok Advertising: How to Get Started

Social Media ManagementTeam MamelodiBizLeave a comment
The Basics of TikTok Advertising: How to Get Started TikTok is an incredibly popular social media platform today. Driven by entertaining, educational vertical video, TikTok boasts highly engaging content, with an equally engaged audience. With 800 million active monthly users and more than 2 billion downloads in the App Store and Google Play, a successful TikTok advertising campaign could stand to raise your brand awareness significantly. If you’re a brand looking to grow your young Millennial and Gen Z audiences, in particular, TikTok is a great place to advertise. If you’re wondering about the basics of starting your first TikTok advertising campaign, then…

Snapchat Advertising – What You Need to Know

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Snapchat Advertising: What You Need to Know Snapchat has evolved from a middle school texting app to one of the most powerful social networks used by millions of people (265 million, to be exact) every day. Users are fiercely loyal and deeply engaged with the brands and creators who invest in the platform. There is more than what meets the eye with Snapchat advertising, and it’s possible your brand could benefit. In addition to the nearly US-sized population using Snapchat daily, here are a few other notable figures about the platform: Snapchat reaches 87% of Millennials and 91% of Gen Z every…
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