A Guide to Cold Calling and Cold Emailing That Works
A Guide to Cold Calling and Cold Emailing That Works. Cold calls and emails are directed at potential customers who have not expressed interest in you. They may be in the same industry as your other core clients and they may even be actively looking for what you offer, but they don’t know you and didn’t expect to be contacted by you. You’ve never been in contact before. You’re strangers to one another. Now, you have to connect with this person and give them a sales pitch (if they’ll listen in the first place), try to win them over and…
