4 Ideas for Activating Your Donors Over Email
4 Ideas for Activating Your Donors Over Email – In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! Tip #1: Experiment It’s always a great time to think about experimenting with your emails. When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another.…
