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Tag: Instagram

5 Social Messaging Apps to Boost Audience Engagement

5 Social Messaging Apps to Boost Audience Engagement. Social messaging apps are great for engaging with your audience and providing customer service to users who need it. Messaging apps can provide a more personal touch for audience members who have questions or need assistance from you or a member of your customer support team. However, before we jump into the best apps for starting conversations with your audience, let’s look at what they are and how they can help businesses. What Are Social Messaging Apps? Social messaging apps are desktop and mobile apps that enable you or members of your…

How to Advertise on Instagram

How to Advertise on Instagram – What You Need to Know Instagram is a popular image-based microblogging platform that’s used primarily for sharing photos and videos. For businesses and entrepreneurs interested in learning how to advertise on Instagram, it’s easy to get started. Content on Instagram is highly visual, with written content coming in secondary to multimedia. The standard aesthetic on Instagram is square images and video, though full-screen vertical images and videos work well for Stories, Reels, and IGTV. With over 1 billion active monthly users, it’s an ideal platform for advertising products and services. Sixty-seven percent of adults in the U.S. ages…

Social Media Tips for Small Businesses

1. Start with a plan Social tools are easy to use and you can get started with organic posts for free. That might make it tempting to dive in and just start posting. But like every good business strategy, using social media for small business success needs to start with a good plan. Without a plan, you have no clear goal for what you’re trying to achieve. That means there’s no way to measure your results. Take the time to create a social media plan right upfront. This ensures that all your social efforts support specific business goals. Here are…
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