Tag: Sales

Pros and Cons of Using Price Skimming

Pros and Cons of Using Price Skimming For Your Next Product Launch. Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time. The “skimming” refers to skimming off of customers willing to meet a specific price point. Once a customer segment is satisfied/saturated, that segment is “skimmed” off. The price is reduced, and the next segment of buyers is revealed. In this article we will: Review pros and cons of using price skimming as a strategy Examine real-world examples of…

What Is Sales? A Definition and Guide

What Is Sales? A Definition and Guide. “Sales” is a simple little word that we see every day, used in a wide variety of contexts. When a word becomes so ubiquitous, its meaning can become obscured. So even though we all know what this term means in a general sense, you may find yourself asking, “What is sales in a business context, and how does it differ from and relate to other key areas such as marketing and support?” In this post, we’re going to answer that question by taking a deep dive into this concept. We’ll discuss what this…