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Category: Business

7 Ways to Create Your Own Freelance Opportunities

7 Ways to Create Your Own Freelance Opportunities. It’s possible to seek out and even “create” your own freelance opportunities, whether you’re a copywriter, graphic designer, web developer, photographer, or other creative entrepreneur. The freelance landscape is broader and more varied than ever before, so it’s a great time to start or grow your freelance business. These days, almost half of working millennials are already freelancers. And with the economic landscape in constant flux, many believe that sticking with a freelance life–and the diversified income streams that come with it–is more stable than a traditional job. Creating your own freelance opportunities requires…

Pros and Cons of Using Price Skimming

Pros and Cons of Using Price Skimming For Your Next Product Launch. Price skimming is a business strategy for pricing goods and services. When introduced to the market, the good or service is priced at a higher-than-usual price and then lowered incrementally over time. The “skimming” refers to skimming off of customers willing to meet a specific price point. Once a customer segment is satisfied/saturated, that segment is “skimmed” off. The price is reduced, and the next segment of buyers is revealed. In this article we will: Review pros and cons of using price skimming as a strategy Examine real-world examples of…

5 Social Messaging Apps to Boost Audience Engagement

5 Social Messaging Apps to Boost Audience Engagement. Social messaging apps are great for engaging with your audience and providing customer service to users who need it. Messaging apps can provide a more personal touch for audience members who have questions or need assistance from you or a member of your customer support team. However, before we jump into the best apps for starting conversations with your audience, let’s look at what they are and how they can help businesses. What Are Social Messaging Apps? Social messaging apps are desktop and mobile apps that enable you or members of your…

What Is Sales? A Definition and Guide

What Is Sales? A Definition and Guide. “Sales” is a simple little word that we see every day, used in a wide variety of contexts. When a word becomes so ubiquitous, its meaning can become obscured. So even though we all know what this term means in a general sense, you may find yourself asking, “What is sales in a business context, and how does it differ from and relate to other key areas such as marketing and support?” In this post, we’re going to answer that question by taking a deep dive into this concept. We’ll discuss what this…

12 Great Icebreaker Games Your Employees Will Actually Enjoy

12 Great Icebreaker Games Your Employees Will Actually Enjoy. No matter how much they love their job, work culture and coworkers, employees don’t want to be subjected to embarrassing or lame icebreaker games or team building exercises. Even thinking that a game of charades could be waiting is enough to make some people call in sick if they know a meeting is on that day’s schedule. Icebreakers don’t have to be panic-inducing, though. They don’t have to be boring or evoke eye-rolls, either. What’s the Point of Icebreaker Games and Team Building Exercises? Team building shouldn’t mean shining a spotlight…

21 Online Business Ideas Anyone Can Get Started

21 Online Business Ideas Anyone Can Get Started. Working from home is all the rage now, whether you’ve been forced to create a home office after your job shifted to remote work or you’re a freelancer who’s happily embraced the WFH lifestyle. But if you don’t already have an at-home job – or if you want to add to your current workload – figuring out what you can do (and want to do) takes some thought. Whether you’re looking into online business ideas because you want a new full-time job or you’re interested in moonlighting for extra income, there are…

30 Customer Service Books Everyone at Your Company Should Read

30 Customer Service Books Everyone at Your Company Should Read Every person at a company should have customer service as a priority, whether they’re the CEO or a front-line support agent. We’ve collected 30 of the best customer service books, some that take a broad look at various aspects and others that drill down into niche topics. You’ll learn plenty while you’re on-the-job, but books pack in years of experience, research and real-life examples you can only get from a seasoned pro. 1. The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience Authored by…

How Much Is Your Company Worth?

How Much Is Your Company Worth? Conducting an accurate company valuation is not as simple as it sounds. How much your business is worth depends on a myriad of factors, each of which speaks in some way to your company’s potential for success. In this article, we’ll break down the five primary factors that can influence your company’s worth. We’ll talk about how public and private valuations work and introduce you to a couple of tools you can use to make back-of-the-napkin estimates regarding your own business. Let’s dive in! Why Is It Important to Know How Much Your Company Is Worth?…

Email Etiquette: When Should You BCC, CC, or Reply-All?

Email Etiquette: When Should You BCC, CC, or Reply-All? Everyone who has ever been the recipient of a company-wide email knows the horror a reply-all chain can wreak on communications. Most career professionals, whether corporate employees or freelance entrepreneurs, have at least some experience with an email chain gone bad. In other words, we’ve all seen someone use bad email etiquette. It’s hard to avoid. Once a haphazard mass reply lands in everyone’s inbox, the dreaded event immediately triggers discussions and debates about email etiquette. When should you BCC, CC, or Reply-All, anyway? The thing is, all these functions are…

5 Tips for Achieving Work-Life Balance

5 Tips for Achieving Work-Life Balance. Work-life balance is a popular subject among professionals, and it’s also an elusive ideal. How do we achieve balance? What does it look like? Does it even exist? The term “work-life balance” refers to our unique mix of work and non-work activities that make up each typical day. For many professionals, the ideal balance lies in preventing work from overruling the rest of our lives. We want–and need–plenty of time to take care of our homes, ourselves, our families, and our passion projects while still being able to meet professional goals. If you’re looking…
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