Year: 2021

Branding for Small Business – 11 Powerful Benefits of Branding Your Business

Branding is one of the most important aspects of a successful business. It’s the first impression you give to your audience and it’s what makes you stand out among your competition. Your brand is a direct reflection of what your customers should expect from you. It’s your voice, your mission, your marketing materials, your packaging, your website. It’s the reason people will choose you over others. Simply put, branding is not just a logo. For small businesses especially, it’s important to attract and retain loyal customers and branding will do just that. If you’re on the fence about branding, here…

10 Reasons Why You Should NEVER Compete On Price

Here’s some top 10 reasons why you should NEVER lower your price to attract more clients, no matter what. Reason #1: Low fees attract low quality clients. You’ll attract those who are more concerned with price than they are with results. Oh yeah – those folks are definitely not FUN to work with either. Reason #2: Low fees repel high end, value focused clients. Not only do low fees attract the wrong type of clients, but they also actively push away the potential high paying clients that you’re eager to serve. Talk about a double disaster! Reason #3: Low fees…