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Year: 2021

MamelodiBiz > Blog > 2021

Simply Amazing Email Marketing Tips

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Simply Amazing Email Marketing Tips #1 – Don’t Do It Just to Do It Don’t send email marketing campaigns just because you need to check it off your to-do list! Determine the primary goal of every marketing campaign before sending even one email. #2 – Create a Feeling of Exclusivity The best emails you get are the ones that offer special information, discounts, or perks for being a member of that list. Do your best to make your email list feel special by including these items and mentioning that they’re the only ones who receive them. #3 – Create Segmented Lists to…

Email Marketing Tips

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Email Marketing Tips, but first lets under it. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Eat, Sleep, and Breath the Fundamentals Email marketing is a powerful way to turn leads into customers and customers into loyal brand evangelists. Building successful email marketing campaigns is critical for any company, and it is still the best method of reaching…

Digital Marketing Strategy Tips

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Digital Marketing Strategy Tips Being a marketer in today’s marketing landscape requires you to be at the top of your game. Sure, we love what we do, but the competition is fierce and the margin for error seems to decrease by the day. To truly get ahead, you need an edge over your competitors—someone or something that they don’t have. Enter, this guide. We’ve been leading the digital marketing world for quite some time now and we’ve learned A LOT along the way. As such, we have created this powerful resource as a way of organizing and sharing our collective…

SEO for Beginners

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SEO for Beginners – With Search Engine Optimization (SEO), you can significantly boost the amount of traffic that comes to your website. Many startups and established businesses have successfully used SEO to get more customers without spending a dime on paid advertising. For example, consider one software developer and a blogger who saw their web traffic skyrocket following effective SEO initiatives. As a beginner in the marketing world, you might not have any idea what SEO is. After reading this article, you’ll know everything necessary to get started on the right foot.  We’ll show you: What SEO is and what’s involved;  Why keyword research…

Five Ways to Improve your Site’s Ranking (SEO)

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Five Ways to Improve your Site’s Ranking (SEO). Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results. 1. Publish Relevant Content Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills. Keywords Identify and target a specific keyword phrase for each page on your website. Think about how your reader might search for that specific page with search terms…

Top 9 New Technology Trends for 2021

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Technology Trends – Technology today is evolving at such a rapid pace, enabling faster change and progress, causing an acceleration of the rate of change, until eventually, it will become exponential. However, it is not only technology trends and top technologies that are evolving, a lot more has changed this year due to the outbreak of COVID-19 making IT professionals realize that their role will not stay the same in the contactless world tomorrow. And an IT professional in 2020-21 will constantly be learning, unlearning, and relearning (out of necessity if not desire). What does this mean for you? It…

How to Create A Successful Online Store

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How to Create A Successful Online Store How to Create A Successful Online Store using this 10 Characteristics Of A Successful Online Store As we enter this new decade, the world of commerce is shifting online at a rate never before seen. Given our unprecedented circumstances, eCommerce has become, in the parlance of our times, essential. With consumers across the globe doing as much shopping as possible from the safety of their homes, the competition for eCommerce revenue will be intense. If you intend to start doing business online, or if you have an online store that you want to…

Funding Opportunities: A List of Investors that Back SA Startups

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Funding Opportunities: A List of Investors that Back SA Startups. Last year was the most successful year of fundraising by African tech startups, according to the Disrupt Africa African Tech Startups Funding Report. Africa’s investment landscape for entrepreneurs is slowly changing as more less risk averse venture capital flows into the continent. Today sources for investment capital for African businesses are growing beyond family and government funding. International investors are actively searching for African unicorns to invest in with venture capitalists discovering opportunities on the continent that offer double digit returns on their investment. In 2017 alone R31.3 billion was invested,…

15 Great Township Business Ideas and Opportunities

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South Africa’s townships have always been a hive for entrepreneurial activity, however the over-saturation of certain sectors has affected the chances of their success. These are typically sectors with low barriers to entry and low capital requirements. This is beginning to change as more entrepreneurs look to launch businesses in previously under explored sectors which could give rise to the next million-rand enterprises. Kabelo Selebalo, founder at Menzion Digital, a Ekhurhuleni-based design and development agency that services township-based businesses, says that many of these trends are being driven by young upwardly mobile black professionals who are seeking greater convenience and service. Starting a business…

Drive Traffic to Your Online Store with 8 this Proven Ways

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We’ve created a list of 8 tips to use in order to significantly increase website traffic. They include both free and paid options. As is true with planning anything, some tasks require long periods of preparation, while others can be executed on the fly. Optimize Your Site for Sales Whether you’ve just launched or you’ve been around for a while, everyone is looking for ways to increase eCommerce traffic and ultimately get customers to purchase their products. But every potential visitor is different, and there are many unique ways that you can reach each of them. From social media to…