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Year: 2021

MamelodiBiz > Blog > 2021

How to Advertise on Instagram

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How to Advertise on Instagram – What You Need to Know Instagram is a popular image-based microblogging platform that’s used primarily for sharing photos and videos. For businesses and entrepreneurs interested in learning how to advertise on Instagram, it’s easy to get started. Content on Instagram is highly visual, with written content coming in secondary to multimedia. The standard aesthetic on Instagram is square images and video, though full-screen vertical images and videos work well for Stories, Reels, and IGTV. With over 1 billion active monthly users, it’s an ideal platform for advertising products and services. Sixty-seven percent of adults in the U.S. ages…

YouTube Video Advertising – What You Need to Know

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YouTube Video Advertising – What You Need to Know YouTube is a video-driven social networking platform with a wide reach and powerful ad targeting capabilities. These features make YouTube especially strong for digital marketers. YouTube video advertising can offer serious ROI if executed properly, so if you’re curious about how to set up a YouTube ad for the first time, you’ve come to the right place. Creating Your First YouTube Ad Campaign Creating your first YouTube ad campaign is simple. YouTube video advertising takes a video you’ve already created and uploaded to your channel, then links it to a Google Ads campaign.…

How to Get Started with Twitter Advertising

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How to Get Started with Twitter Advertising Interested in Twitter advertising? Paying for an ad campaign on Twitter is a great way to get more visibility for your brand. On this busy, fast-paced platform, it’s easy for users to miss out on posts from their favorite brands. As a result, advertising on Twitter is one way to make sure you’re boosting your visibility and raising brand awareness. Creating Your First Twitter Ad Campaign To get started with Twitter advertising, visit Twitter’s Advertising center. You’ll need to log into your Twitter account. If you don’t have a Twitter account already, it’s easy…

How to Get Started with Pinterest Advertising

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How to Get Started with Pinterest Advertising Pinterest is a popular, visual social media platform that acts as an online “pinboard” where users can save and share images and videos that reflect their interests. Users organize their favorite posts, or Pins, into categorized boards, where they can collect their favorite Pins over time. Pinterest advertising is an effective way to leverage Pinterest in order to get more eyes on your brand. With over 400 million active monthly users, Pinterest continues to grow in popularity–particularly for shopping. Users are increasingly motivated to buy products and share their favorite Pins, since Pinterest has…

The Basics of TikTok Advertising: How to Get Started

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The Basics of TikTok Advertising: How to Get Started TikTok is an incredibly popular social media platform today. Driven by entertaining, educational vertical video, TikTok boasts highly engaging content, with an equally engaged audience. With 800 million active monthly users and more than 2 billion downloads in the App Store and Google Play, a successful TikTok advertising campaign could stand to raise your brand awareness significantly. If you’re a brand looking to grow your young Millennial and Gen Z audiences, in particular, TikTok is a great place to advertise. If you’re wondering about the basics of starting your first TikTok advertising campaign, then…

Snapchat Advertising – What You Need to Know

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Snapchat Advertising: What You Need to Know Snapchat has evolved from a middle school texting app to one of the most powerful social networks used by millions of people (265 million, to be exact) every day. Users are fiercely loyal and deeply engaged with the brands and creators who invest in the platform. There is more than what meets the eye with Snapchat advertising, and it’s possible your brand could benefit. In addition to the nearly US-sized population using Snapchat daily, here are a few other notable figures about the platform: Snapchat reaches 87% of Millennials and 91% of Gen Z every…

WooCommerce vs Shopify: Which eCommerce Platform Is Right for You?

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WooCommerce vs Shopify is a tough match-up. Shopify claims that over 1,700,00 businesses use its platform. WooCommerce, on the other hand, has more than five million active installations. That means we’re talking about two eCommerce giants, with each taking an entirely different approach to helping you build an online store. In this article, we’re going to compare WooCommerce vs Shopify when it comes to setup, payment processing, customizability, and price. Along the way, we’ll tell you which eCommerce platform excels in each area, to help you decide which option is the best fit for you. Let’s get to it! WooCommerce vs Shopify: Hosted…

Social Commerce a Simple Guide for Beginners

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Social Commerce a Simple Guide for Beginners Social Commerce is one of the most popular and fastest-growing trends in the world of online sales. Although the principles are similar, it’s different from traditional eCommerce. As we’ll see, there are lots of reasons to pay attention to Social Commerce. In this simple guide for beginners we’ll discuss what Social Commerce is and isn’t, see how it began, and explore its advantages. We’ll also share some guiding principles to help you get started. What is Social Commerce? Social Commerce is the use of social networks and other platforms with social interaction for…

Digital Marketing Tips and Tricks from Top Brands

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Digital Marketing Tips, there is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers want. Today, with the increase in tools such as analytics…

Social Media Advertising Tips

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Social Media Advertising Tips For Beginners Pick the Right Platform If you don’t publish the right message on the right platform at the right time, you won’t find the right audience. It’s essential that every message you send is crafted for your target audience and posted on the platform that makes the most sense. The same applies to pay-per-click advertising. Google AdWords and Facebook Ads are the most-used ad networks—but which to choose? Discover the features that differentiate the two and how to utilize them to drive results for your business. Use an Engagement Tracker to Optimize Engagement Keeping up with the…