Author: Team MamelodiBiz

Monde Zuma is a seasoned Business Consultant, Business Coach, Mentor, Business Strategist, Inspirational and Motivational Speaker. Monde is the Founder & CEO of MamelodiBiz, Kasi Hosting, MZ Trading & Projects, Mamelodi TV and Startup Grind Pretoria. Monde’s businesses are delivering innovative & disruptive SME business solutions that are within Business Management Consulting & Information and Communications Technology solutions.

The Best Project Management Software

The Best Project Management Software for Your Tasks & Teams. Having project management software in place to help your team meet key deadlines is vital if you want to scale your business. When everyone knows what tasks they need to be working on, who’s assigned to which project, and when deliverables need to be sent to clients, operations can run much more smoothly. There are a lot of fantastic project management plugins out there. However, dedicated software can sometimes be more effective. In this post, we’ll provide a brief introduction to this type of platform, then share nine of the best project management…

7 Tips for Building a Consistent Brand Voice

7 Tips for Building a Consistent Brand Voice. If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to life for everyone who interacts with it. In order to be most effective, your brand voice must be consistent across all platforms. When your brand interacts with your audience, it must always deliver the same experience. Whether it’s on your website, social media,…

12 Social Media Books Website Owners Should Be Reading In 2021

12 Social Media Books Website Owners Should Be Reading In 2021 If you want to increase traffic to your website, social media is invaluable. It puts your potential readers (and customers) one click away from content or products you know they’ll love. And beyond that, social media gives you a way to spread your brand, listen to what customers are saying and provide stellar customer service. While you may already have profiles on the major social platforms, you may not be harnessing their true power. These business-minded marketing books will help you get more out of the time, effort and…

12+ Lead Magnet Ideas and Incentives to Grow Your Email List

12+ Lead Magnet Ideas and Incentives to Grow Your Email List You’ve put a lot of thought into your brand, your website and your newsletter. Your customers offer excellent feedback – you know you’re providing something that changes or improves their lives. But if you could only get more people to tune in to what you’re delivering, everyone – you and your audience – would be better for it. That’s where lead magnet ideas come in. A lead magnet is a tool that marketers use to collect a person’s (a lead’s) contact information. And they can take a ton of time to put together.…

How to Get Started With Facebook Paid Advertising

How to Get Started With Facebook Paid Advertising Facebook is a well-known and popular social media platform that allows its users to interact and engage with their favorite brands, in addition to friends and family. Brands utilize the platform to build awareness around their products and services, provide customer support, and generate leads. Facebook paid advertising is an effective way to accomplish all these objectives. Users on the platform tend to share posts with texts and media, including images and videos. Likewise, brands leverage the same media to advertise to their audiences. A wide variety of people are active on…

How to Advertise on Instagram

How to Advertise on Instagram – What You Need to Know Instagram is a popular image-based microblogging platform that’s used primarily for sharing photos and videos. For businesses and entrepreneurs interested in learning how to advertise on Instagram, it’s easy to get started. Content on Instagram is highly visual, with written content coming in secondary to multimedia. The standard aesthetic on Instagram is square images and video, though full-screen vertical images and videos work well for Stories, Reels, and IGTV. With over 1 billion active monthly users, it’s an ideal platform for advertising products and services. Sixty-seven percent of adults in the U.S. ages…

YouTube Video Advertising – What You Need to Know

YouTube Video Advertising – What You Need to Know YouTube is a video-driven social networking platform with a wide reach and powerful ad targeting capabilities. These features make YouTube especially strong for digital marketers. YouTube video advertising can offer serious ROI if executed properly, so if you’re curious about how to set up a YouTube ad for the first time, you’ve come to the right place. Creating Your First YouTube Ad Campaign Creating your first YouTube ad campaign is simple. YouTube video advertising takes a video you’ve already created and uploaded to your channel, then links it to a Google Ads campaign.…

How to Get Started with Twitter Advertising

How to Get Started with Twitter Advertising Interested in Twitter advertising? Paying for an ad campaign on Twitter is a great way to get more visibility for your brand. On this busy, fast-paced platform, it’s easy for users to miss out on posts from their favorite brands. As a result, advertising on Twitter is one way to make sure you’re boosting your visibility and raising brand awareness. Creating Your First Twitter Ad Campaign To get started with Twitter advertising, visit Twitter’s Advertising center. You’ll need to log into your Twitter account. If you don’t have a Twitter account already, it’s easy…

How to Get Started with Pinterest Advertising

How to Get Started with Pinterest Advertising Pinterest is a popular, visual social media platform that acts as an online “pinboard” where users can save and share images and videos that reflect their interests. Users organize their favorite posts, or Pins, into categorized boards, where they can collect their favorite Pins over time. Pinterest advertising is an effective way to leverage Pinterest in order to get more eyes on your brand. With over 400 million active monthly users, Pinterest continues to grow in popularity–particularly for shopping. Users are increasingly motivated to buy products and share their favorite Pins, since Pinterest has…

The Basics of TikTok Advertising: How to Get Started

The Basics of TikTok Advertising: How to Get Started TikTok is an incredibly popular social media platform today. Driven by entertaining, educational vertical video, TikTok boasts highly engaging content, with an equally engaged audience. With 800 million active monthly users and more than 2 billion downloads in the App Store and Google Play, a successful TikTok advertising campaign could stand to raise your brand awareness significantly. If you’re a brand looking to grow your young Millennial and Gen Z audiences, in particular, TikTok is a great place to advertise. If you’re wondering about the basics of starting your first TikTok advertising campaign, then…