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21 Online Business Ideas Anyone Can Get Started

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21 Online Business Ideas Anyone Can Get Started. Working from home is all the rage now, whether you’ve been forced to create a home office after your job shifted to remote work or you’re a freelancer who’s happily embraced the WFH lifestyle. But if you don’t already have an at-home job – or if you want to add to your current workload – figuring out what you can do (and want to do) takes some thought. Whether you’re looking into online business ideas because you want a new full-time job or you’re interested in moonlighting for extra income, there are…

30 Customer Service Books Everyone at Your Company Should Read

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30 Customer Service Books Everyone at Your Company Should Read Every person at a company should have customer service as a priority, whether they’re the CEO or a front-line support agent. We’ve collected 30 of the best customer service books, some that take a broad look at various aspects and others that drill down into niche topics. You’ll learn plenty while you’re on-the-job, but books pack in years of experience, research and real-life examples you can only get from a seasoned pro. 1. The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience Authored by…

Why Your Business Needs a Digital Marketing Transformation

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Why Your Business Needs a Digital Marketing Transformation Does your business need a digital marketing transformation? These days, most businesses need a digital presence and outreach plan. A strong online and social media presence is essential to keep your business top-of-mind with current and potential customers. If your business is still largely brick-and-mortar, you can benefit from moving some of your marketing strategy online. Wondering why more of your business presence should be digital? Read on. What is a Digital Marketing Transformation? A digital marketing transformation is a process of adopting online marketing tools and techniques as part of your…

How Much Is Your Company Worth?

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How Much Is Your Company Worth? Conducting an accurate company valuation is not as simple as it sounds. How much your business is worth depends on a myriad of factors, each of which speaks in some way to your company’s potential for success. In this article, we’ll break down the five primary factors that can influence your company’s worth. We’ll talk about how public and private valuations work and introduce you to a couple of tools you can use to make back-of-the-napkin estimates regarding your own business. Let’s dive in! Why Is It Important to Know How Much Your Company Is Worth?…

5 Best Email Marketing Services for Your Blog, Business, or Organization

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5 Best Email Marketing Services for Your Blog, Business, or Organization If you open your personal inbox right now, we’re willing to bet that most if not all of the messages inside aren’t from individuals, but from businesses that use email marketing services. That’s because without those services, scaling your email campaigns is almost impossible. In this article, we’re going to talk about why you need an email marketing service in the first place. Then we’ll introduce you to our five top picks and help you decide which service is right for you. Let’s get to it! Why You Should…

Email Etiquette: When Should You BCC, CC, or Reply-All?

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Email Etiquette: When Should You BCC, CC, or Reply-All? Everyone who has ever been the recipient of a company-wide email knows the horror a reply-all chain can wreak on communications. Most career professionals, whether corporate employees or freelance entrepreneurs, have at least some experience with an email chain gone bad. In other words, we’ve all seen someone use bad email etiquette. It’s hard to avoid. Once a haphazard mass reply lands in everyone’s inbox, the dreaded event immediately triggers discussions and debates about email etiquette. When should you BCC, CC, or Reply-All, anyway? The thing is, all these functions are…

5 Tips for Achieving Work-Life Balance

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5 Tips for Achieving Work-Life Balance. Work-life balance is a popular subject among professionals, and it’s also an elusive ideal. How do we achieve balance? What does it look like? Does it even exist? The term “work-life balance” refers to our unique mix of work and non-work activities that make up each typical day. For many professionals, the ideal balance lies in preventing work from overruling the rest of our lives. We want–and need–plenty of time to take care of our homes, ourselves, our families, and our passion projects while still being able to meet professional goals. If you’re looking…

How to Set Up a Business Email Address

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How to Set Up a Business Email Address (Free & Premium Options). Sometimes in business it’s the little things that add up to create a good impression. Such as the difference between receiving an email from “businessname@gmail.com” and “info@mamelodibiz.” With all other things being equal, the latter comes across as more professional and trustworthy. Which is why in today’s post we’re going to show you some of the best free and premium options to get a business email account set up so you can put your best (virtual) foot forward. Why You Need a Business Email Address Aside from instantly…

8 Best Facebook Marketing Tools

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8 Best Facebook Marketing Tools Facebook is one of the largest and most popular social networking platforms on the web. It boasts over 2.6 billion active users. 1.73 billion of those visit the site every day. If you don’t have a Facebook marketing strategy and an arsenal of key tools to support it, you’re probably missing out on what is possibly the biggest online audience in the world. Using quality Facebook marketing tools can make it much easier to reach your intended audience. In this article, we’ll introduce you to eight solutions you can try. Let’s get to it! 1. Facebook Audience Insights First, let’s…

How to Get Started with Google My Business

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How to Get Started with Google My Business. Creating a Google My Business (GMB) profile is an integral part of local SEO efforts for location-based businesses. This free tool puts you in control of how your business shows up in searches and on Google Maps, and it also helps you show up more prominently in search results. You should get your GMB listing set up and verified as soon as possible – the longer you wait, the more customers you could miss out on. Getting Started with Google My Business Your first step is to create a basic profile. Later on, you’ll…