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Category: Social Media Management

MamelodiBiz > Blog > Social Media Management

How to Get Started with Pinterest Advertising

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How to Get Started with Pinterest Advertising Pinterest is a popular, visual social media platform that acts as an online “pinboard” where users can save and share images and videos that reflect their interests. Users organize their favorite posts, or Pins, into categorized boards, where they can collect their favorite Pins over time. Pinterest advertising is an effective way to leverage Pinterest in order to get more eyes on your brand. With over 400 million active monthly users, Pinterest continues to grow in popularity–particularly for shopping. Users are increasingly motivated to buy products and share their favorite Pins, since Pinterest has…

The Basics of TikTok Advertising: How to Get Started

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The Basics of TikTok Advertising: How to Get Started TikTok is an incredibly popular social media platform today. Driven by entertaining, educational vertical video, TikTok boasts highly engaging content, with an equally engaged audience. With 800 million active monthly users and more than 2 billion downloads in the App Store and Google Play, a successful TikTok advertising campaign could stand to raise your brand awareness significantly. If you’re a brand looking to grow your young Millennial and Gen Z audiences, in particular, TikTok is a great place to advertise. If you’re wondering about the basics of starting your first TikTok advertising campaign, then…

Snapchat Advertising – What You Need to Know

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Snapchat Advertising: What You Need to Know Snapchat has evolved from a middle school texting app to one of the most powerful social networks used by millions of people (265 million, to be exact) every day. Users are fiercely loyal and deeply engaged with the brands and creators who invest in the platform. There is more than what meets the eye with Snapchat advertising, and it’s possible your brand could benefit. In addition to the nearly US-sized population using Snapchat daily, here are a few other notable figures about the platform: Snapchat reaches 87% of Millennials and 91% of Gen Z every…

Social Commerce a Simple Guide for Beginners

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Social Commerce a Simple Guide for Beginners Social Commerce is one of the most popular and fastest-growing trends in the world of online sales. Although the principles are similar, it’s different from traditional eCommerce. As we’ll see, there are lots of reasons to pay attention to Social Commerce. In this simple guide for beginners we’ll discuss what Social Commerce is and isn’t, see how it began, and explore its advantages. We’ll also share some guiding principles to help you get started. What is Social Commerce? Social Commerce is the use of social networks and other platforms with social interaction for…

Digital Marketing Tips and Tricks from Top Brands

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Digital Marketing Tips, there is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers want. Today, with the increase in tools such as analytics…

Social Media Advertising Tips

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Social Media Advertising Tips For Beginners Pick the Right Platform If you don’t publish the right message on the right platform at the right time, you won’t find the right audience. It’s essential that every message you send is crafted for your target audience and posted on the platform that makes the most sense. The same applies to pay-per-click advertising. Google AdWords and Facebook Ads are the most-used ad networks—but which to choose? Discover the features that differentiate the two and how to utilize them to drive results for your business. Use an Engagement Tracker to Optimize Engagement Keeping up with the…

Simply Amazing Email Marketing Tips

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Simply Amazing Email Marketing Tips #1 – Don’t Do It Just to Do It Don’t send email marketing campaigns just because you need to check it off your to-do list! Determine the primary goal of every marketing campaign before sending even one email. #2 – Create a Feeling of Exclusivity The best emails you get are the ones that offer special information, discounts, or perks for being a member of that list. Do your best to make your email list feel special by including these items and mentioning that they’re the only ones who receive them. #3 – Create Segmented Lists to…

Email Marketing Tips

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Email Marketing Tips, but first lets under it. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Eat, Sleep, and Breath the Fundamentals Email marketing is a powerful way to turn leads into customers and customers into loyal brand evangelists. Building successful email marketing campaigns is critical for any company, and it is still the best method of reaching…

Digital Marketing Strategy Tips

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Digital Marketing Strategy Tips Being a marketer in today’s marketing landscape requires you to be at the top of your game. Sure, we love what we do, but the competition is fierce and the margin for error seems to decrease by the day. To truly get ahead, you need an edge over your competitors—someone or something that they don’t have. Enter, this guide. We’ve been leading the digital marketing world for quite some time now and we’ve learned A LOT along the way. As such, we have created this powerful resource as a way of organizing and sharing our collective…

The Importance of a Social Media Manager

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Social Media Marketing done right by a Social Media Manager! This is the cliche of this new dot com generation and there are no exceptions. Most companies have realised the importance of social media marketing and the many opportunities and benefits it gives to the marketers. You’ve seen first hand how social media can drive sales, develop customer relationships, build brand awareness, and enhance business credibility and overall reputation. All this cannot be achieved overnight, a complete social media strategy is required but lets take a step back to realise the importance of person who builds these strategies, Social Media…