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Month: August 2021

MamelodiBiz > Blog > 2021 > August

What is Data Analytics?

TechnologyTeam MamelodiBizLeave a comment
What is Data Analytics? No matter what kind of website you run, you’re doing to be digging into data somehow. Most likely, that will either be through the Jetpack plugin and its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down to really parse those numbers, you’re getting into data analytics at varying levels. But just what is data analytics? And what can you do with it? Well, that’s what we’re here to tell you. What is Data Analytics? When put as simply as possible, data analytics is the process of…

7 Tips for Building a Consistent Brand Voice

Branding, Marketing & AdvertisingTeam MamelodiBizLeave a comment
7 Tips for Building a Consistent Brand Voice If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to life for everyone who interacts with it. In order to be most effective, your brand voice must be consistent across all platforms. When your brand interacts with your audience, it must always deliver the same experience. Whether it’s on your website, social media,…

How to Find Your Target Audience

Marketing & AdvertisingTeam MamelodiBizLeave a comment
How to Find Your Target Audience When it comes to marketing, knowing who you’re talking to is critical to brand success. If you’re not yet sure how to find your target audience, this knowledge is critical for the success of your marketing campaigns. If you don’t know who you’re addressing, you will inevitably have an unclear marketing strategy. You’ll also struggle to refine and maintain a consistent brand voice and tone. As a result, you’ll struggle to build brand awareness and get your content, products, and services seen. So what is a target audience, and how do you find it?…

How to Create an Advertising Media Kit for your Podcast

Marketing & AdvertisingTeam MamelodiBizLeave a comment
How to Create an Advertising Media Kit for your Podcast With the explosion in popularity for podcasts, it seems like nearly everyone has started one these days. Launching your own show has never been easier thanks to tools like Anchor.fm and Zencastr (among others). That said, many people who launch a podcast do so with the idea that they’re going to strike it rich by just yakking into a microphone. Unfortunately, it’s not quite that easy. However, it is easier than you might think. If you have a solid advertising media kit that showcases your podcast and its impact among audiences, sponsors will definitely…

21 Online Business Ideas Anyone Can Get Started

BusinessTeam MamelodiBizLeave a comment
21 Online Business Ideas Anyone Can Get Started. Working from home is all the rage now, whether you’ve been forced to create a home office after your job shifted to remote work or you’re a freelancer who’s happily embraced the WFH lifestyle. But if you don’t already have an at-home job – or if you want to add to your current workload – figuring out what you can do (and want to do) takes some thought. Whether you’re looking into online business ideas because you want a new full-time job or you’re interested in moonlighting for extra income, there are…

30 Customer Service Books Everyone at Your Company Should Read

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30 Customer Service Books Everyone at Your Company Should Read Every person at a company should have customer service as a priority, whether they’re the CEO or a front-line support agent. We’ve collected 30 of the best customer service books, some that take a broad look at various aspects and others that drill down into niche topics. You’ll learn plenty while you’re on-the-job, but books pack in years of experience, research and real-life examples you can only get from a seasoned pro. 1. The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience Authored by…

Why Your Business Needs a Digital Marketing Transformation

Digital MarketingTeam MamelodiBizLeave a comment
Why Your Business Needs a Digital Marketing Transformation Does your business need a digital marketing transformation? These days, most businesses need a digital presence and outreach plan. A strong online and social media presence is essential to keep your business top-of-mind with current and potential customers. If your business is still largely brick-and-mortar, you can benefit from moving some of your marketing strategy online. Wondering why more of your business presence should be digital? Read on. What is a Digital Marketing Transformation? A digital marketing transformation is a process of adopting online marketing tools and techniques as part of your…

How Much Is Your Company Worth?

BusinessTeam MamelodiBizLeave a comment
How Much Is Your Company Worth? Conducting an accurate company valuation is not as simple as it sounds. How much your business is worth depends on a myriad of factors, each of which speaks in some way to your company’s potential for success. In this article, we’ll break down the five primary factors that can influence your company’s worth. We’ll talk about how public and private valuations work and introduce you to a couple of tools you can use to make back-of-the-napkin estimates regarding your own business. Let’s dive in! Why Is It Important to Know How Much Your Company Is Worth?…

5 Best Email Marketing Services for Your Blog, Business, or Organization

Marketing & AdvertisingTeam MamelodiBizLeave a comment
5 Best Email Marketing Services for Your Blog, Business, or Organization If you open your personal inbox right now, we’re willing to bet that most if not all of the messages inside aren’t from individuals, but from businesses that use email marketing services. That’s because without those services, scaling your email campaigns is almost impossible. In this article, we’re going to talk about why you need an email marketing service in the first place. Then we’ll introduce you to our five top picks and help you decide which service is right for you. Let’s get to it! Why You Should…

Email Etiquette: When Should You BCC, CC, or Reply-All?

BusinessTeam MamelodiBizLeave a comment
Email Etiquette: When Should You BCC, CC, or Reply-All? Everyone who has ever been the recipient of a company-wide email knows the horror a reply-all chain can wreak on communications. Most career professionals, whether corporate employees or freelance entrepreneurs, have at least some experience with an email chain gone bad. In other words, we’ve all seen someone use bad email etiquette. It’s hard to avoid. Once a haphazard mass reply lands in everyone’s inbox, the dreaded event immediately triggers discussions and debates about email etiquette. When should you BCC, CC, or Reply-All, anyway? The thing is, all these functions are…