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Month: August 2021

MamelodiBiz > Blog > 2021 > August

5 Tips for Achieving Work-Life Balance

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5 Tips for Achieving Work-Life Balance. Work-life balance is a popular subject among professionals, and it’s also an elusive ideal. How do we achieve balance? What does it look like? Does it even exist? The term “work-life balance” refers to our unique mix of work and non-work activities that make up each typical day. For many professionals, the ideal balance lies in preventing work from overruling the rest of our lives. We want–and need–plenty of time to take care of our homes, ourselves, our families, and our passion projects while still being able to meet professional goals. If you’re looking…

How to Set Up a Business Email Address

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How to Set Up a Business Email Address (Free & Premium Options). Sometimes in business it’s the little things that add up to create a good impression. Such as the difference between receiving an email from “businessname@gmail.com” and “info@mamelodibiz.” With all other things being equal, the latter comes across as more professional and trustworthy. Which is why in today’s post we’re going to show you some of the best free and premium options to get a business email account set up so you can put your best (virtual) foot forward. Why You Need a Business Email Address Aside from instantly…

8 Best Facebook Marketing Tools

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8 Best Facebook Marketing Tools Facebook is one of the largest and most popular social networking platforms on the web. It boasts over 2.6 billion active users. 1.73 billion of those visit the site every day. If you don’t have a Facebook marketing strategy and an arsenal of key tools to support it, you’re probably missing out on what is possibly the biggest online audience in the world. Using quality Facebook marketing tools can make it much easier to reach your intended audience. In this article, we’ll introduce you to eight solutions you can try. Let’s get to it! 1. Facebook Audience Insights First, let’s…

How to Get Started with Google My Business

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How to Get Started with Google My Business. Creating a Google My Business (GMB) profile is an integral part of local SEO efforts for location-based businesses. This free tool puts you in control of how your business shows up in searches and on Google Maps, and it also helps you show up more prominently in search results. You should get your GMB listing set up and verified as soon as possible – the longer you wait, the more customers you could miss out on. Getting Started with Google My Business Your first step is to create a basic profile. Later on, you’ll…

The Best Project Management Software

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The Best Project Management Software for Your Tasks & Teams. Having project management software in place to help your team meet key deadlines is vital if you want to scale your business. When everyone knows what tasks they need to be working on, who’s assigned to which project, and when deliverables need to be sent to clients, operations can run much more smoothly. There are a lot of fantastic project management plugins out there. However, dedicated software can sometimes be more effective. In this post, we’ll provide a brief introduction to this type of platform, then share nine of the best project management…

7 Tips for Building a Consistent Brand Voice

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7 Tips for Building a Consistent Brand Voice. If you’re running or building a business, then you’re probably familiar with the idea of brand voice. Your brand voice is how your brand sounds and feels each time you communicate with your audience, across all platforms. Alongside your visual design, brand voice is what brings your business to life for everyone who interacts with it. In order to be most effective, your brand voice must be consistent across all platforms. When your brand interacts with your audience, it must always deliver the same experience. Whether it’s on your website, social media,…

12 Social Media Books Website Owners Should Be Reading In 2021

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12 Social Media Books Website Owners Should Be Reading In 2021 If you want to increase traffic to your website, social media is invaluable. It puts your potential readers (and customers) one click away from content or products you know they’ll love. And beyond that, social media gives you a way to spread your brand, listen to what customers are saying and provide stellar customer service. While you may already have profiles on the major social platforms, you may not be harnessing their true power. These business-minded marketing books will help you get more out of the time, effort and…

12+ Lead Magnet Ideas and Incentives to Grow Your Email List

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12+ Lead Magnet Ideas and Incentives to Grow Your Email List You’ve put a lot of thought into your brand, your website and your newsletter. Your customers offer excellent feedback – you know you’re providing something that changes or improves their lives. But if you could only get more people to tune in to what you’re delivering, everyone – you and your audience – would be better for it. That’s where lead magnet ideas come in. A lead magnet is a tool that marketers use to collect a person’s (a lead’s) contact information. And they can take a ton of time to put together.…

How to Get Started With Facebook Paid Advertising

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How to Get Started With Facebook Paid Advertising Facebook is a well-known and popular social media platform that allows its users to interact and engage with their favorite brands, in addition to friends and family. Brands utilize the platform to build awareness around their products and services, provide customer support, and generate leads. Facebook paid advertising is an effective way to accomplish all these objectives. Users on the platform tend to share posts with texts and media, including images and videos. Likewise, brands leverage the same media to advertise to their audiences. A wide variety of people are active on…

How to Advertise on Instagram

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How to Advertise on Instagram – What You Need to Know Instagram is a popular image-based microblogging platform that’s used primarily for sharing photos and videos. For businesses and entrepreneurs interested in learning how to advertise on Instagram, it’s easy to get started. Content on Instagram is highly visual, with written content coming in secondary to multimedia. The standard aesthetic on Instagram is square images and video, though full-screen vertical images and videos work well for Stories, Reels, and IGTV. With over 1 billion active monthly users, it’s an ideal platform for advertising products and services. Sixty-seven percent of adults in the U.S. ages…